Brandstand is a book containing 35 detailed and highly visualized case studies in which the brand building strategies used by leading retailers, shopping centers and designers are explained and examined. Top marketing pros share what's working for them and how they are promoting their brand(s) and enhancing their image. You'll get first hand knowledge about their marketing objectives, strategies and executions and you'll also see over 500 visuals showing you the marketing and advertising materials created to communicate the branding story to consumers.
Book Description
Editorial Reviews
About the Author
Dr. Arthur Winters and Prof. Peggy Fincher Winters have been professionals and educators in fashion marketing, advertising, and marketing communications for over 25 years. Dr. Winters is Professor Emeritus and Founder of the Advertising and Marketing Communications Department at the Fashion Institute of Technology/State University of New York. Dr. and Prof. Winters are partners in Telefashion Geomarketing, Inc., a consulting firm specializing in strategic planning and brand concept management. They have authored and co-authored books, articles, and interactive multimedia instructional programs.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 4 people found the following review helpful:
5.0 out of 5 stars
Inspiring,
By
This review is from: Brandstand: Strategies for Retail Brand Building (Hardcover)
This book is a stunning visual reference guide for anyone interested in branding, and wanting to learn from succesful branding strategies of large companies.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
The Brandstand Checklist and the Brandwidth Model are designed to stimulate your analysis of each case. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Buy, Men's Wearhouse, Ethan Allen, Brand Image Positioning, Experiential Branding, Destination Branding, San Francisco, Commitment Branding, Fifth Avenue, Pacific View, Attributes Branding, Laura Canada, Office Depot, Privilege Card, Benefits Branding, Bruno Magli, Donna Karan, Hart Schaffner, Holt Renfrew, Columbia Sportswear, Mother Boyle, The Container Store, Valentine's Day, Father's Day, George Zimmer New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
The Brandstand Checklist and the Brandwidth Model are designed to stimulate your analysis of each case. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Buy, Men's Wearhouse, Ethan Allen, Brand Image Positioning, Experiential Branding, Destination Branding, San Francisco, Commitment Branding, Fifth Avenue, Pacific View, Attributes Branding, Laura Canada, Office Depot, Privilege Card, Benefits Branding, Bruno Magli, Donna Karan, Hart Schaffner, Holt Renfrew, Columbia Sportswear, Mother Boyle, The Container Store, Valentine's Day, Father's Day, George Zimmer New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Entertainment Dining by VISUAL REFERENCE in Back Matter
- New York: Wait for the Morning/Santanoni Sunrise/A Touching Performance/The Quiet Heart (Inspirational Romance Collection) by Kjersti Hoff Baez on page 55
- Ventura County by Automobile Club of Southern California on page 166
- The Saturday Evening Post Magazine Covers from 1945 to 1962: An Untroubled Season : Ordinary Life in Mid-Century America by Ken Kawai on page 66
- Michael Jackson (Livewires) by Mike Wilson on page 165
What Other Items Do Customers Buy After Viewing This Item?
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
