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Why do we always grab for the-second-newspaper-from-the-top of a stack of newspapers? When we talk on our cell phones why do most of us walk in a slowly decreasing circle? Do you know that "Competitive Altruism"--e.g. keeping up with that neighbor of ours who also owns a spiffy Prius--usually lies behind our decision to buy a bagful of organic apples and shut off the sprinkler?
The strange ways in which we consumers walk, talk, and whip out our wallets underscore BrandWashed, Martin Lindstrom's fascinating, entertaining, occasionally shocking expose of the drivers advertisers and marketers use to make us buy. I consider Martin a kindred spirit. He enjoys nothing more than uncovering the hidden incentives behind all kinds of human behavior and social phenomena, and the differences between how we say we act versus how we actually act (in econo-speak, we call this declared preferences versus revealed preferences).
Marketing and advertising are smarty-pants industries. They know a whole lot about us. A global marketing guru for such companies as Pepsico, Disney, McDonald's, and Microsoft, Martin takes us backstage to expose the ruses and tricks companies and marketers use to get us to spend mad money. Such as nostalgia, fear, peer pressure, celebrity, and the inclusion of magical ingredients and elixirs that promise to banish all human worry and make you look sixteen forever--well, at least until you die. Last but never least, there's sex. I promise you'll get a kick out of reading who the real audience for pretty-boy teen singers is, how men really respond to male-underwear ads, and the drunken research Unilever commissioned before the company rolled out its randy TV ads for Axe deodorant and body spray.
I've read the first chapter of dozens of business books over the last five years; rarely do I make it any further. Indeed, I've only read two business books from cover to cover in that time period: Buyology and BrandWashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Simply put, Martin Lindstrom is the most innovative and creative marketer on the planet. BrandWashed is smart, thought-provoking, and laugh out loud funny. It's even better than Buyology, if that is possible. --Steven D. Levitt
I wanted to give this 2.5 stars but that was not an option. I loved Lindstrom's first book Buyology but this was a disappointment. Read morePublished 2 months ago by Brian Ahearn
Interesting and sometimes shocking stuff, but also lots of obvious things talked about at length.Published 3 months ago by A. M. Mckenzie
reminds me a little of Media Control by Chomsky.... the author hammers down his point with many examples...Published 4 months ago by Amazon Customer
Interesting, some I knew- some I didn't- some I wondered about the validity of it. However, this recession has people going back to basic ingredients, because marketing cost money,Published 4 months ago by Janine Kredell, retired teacher
Excellent Book! Highly recommend to anyone who buys things.Published 5 months ago by Andrew Anderson
This book is entertaining, and I would like to think, educational; however the thought that kept niggling away at me as I read it is that the author is a marketer, and he uses many... Read morePublished 7 months ago by Sonnettina