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Branson Paperback – August 4, 2008
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Praise for ‘Branson’:
'An addictive read, packed with sex, money, tantrums – top quality.’ Guardian
'One of the most devastating books of the year…an explosive book. Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero.' Daily Mail
'Bower's book is a devastating indictment.' Sunday Times
'A damning biography…startling accusations.' Daily Express
About the Author
Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist and is the author of several ground-breaking books about tycoons. His most recent works are ‘Conrad and Lady Black’, ‘The Squeeze’ and his biographies of Simon Cowell and Bernie Ecclestone. Among his other much-debated biographies are those of Mohammed Fayed, Richard Branson and Robert Maxwell.
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
Carefully researched, and also libel law-suit proof. Hmm, interesting. So Branson isn't shy about suing people, but somehow he decided not to sue this author, who goes over the back story of Branson's dealings in gory detail. Maybe he didn't want to have to testify in court on the material?
I'd compare this book to "Confessions of an Economic Hit Man" which describes the seamy underside of world politics. This book "Branson" is the seamy underside of business. Fascinating to understand how he has mastered manipulating the media and popular opinion.
Few people will read this book but many will read the books done by his people about how great he is. Fortunately we still have (some) freedom of speech. Kudos to Bower for having the courage to write this book.
Read even one chapter of "Branson" and you'll never watch another shiny inspirational Branson interview the same way again.
Yes he's brilliant--now understand in what ways. Do you really want to be like him?
Still, I imagine it's a lot more accurate than Branson's own accounts of his life.
But here, in this well-researched account, Branson is revealed for what he really is: not a billionaire, not a trail-blazer, not a Peoples Champion, and not a man to be respected and admired.
Branson can't understand why he was never allowed to run the National Lottery, why in certain circles he is loathed, and why he just isn't taken seriously.
The Billionaire is far from that, and with the details of his struggles with his bankers, British Airways, and a host of others, this book makes the reader realise that Branson is not quite the success story he would like us to think that he is.
Bravo to Bower for revealing the true character of the bad loser, the terrible businessman and the far-from-successful tycoon.
And don't forget that Branson has never attempted to sue Bower, which must clearly mean that here within this book lies the truth behind the "legend".
His main sources of profit would appear to be when he has nestled himself under the protective wings of the state, his airlines (having a dual monopoly on flights to america with BA from heathrow) and trains (having monopolys on various travel routes). He has milked money from both of those ventures and insufficiently carefull partners (who he seems to serially latch onto and suck dry at a phenomenal rate) to finance an extraordinary number of business ventures that have fallen rather flat while he stashes money away into offshore accounts. The news industry plays a bit part in this pretty sordid story, the amount of free publicity and boosting he has recieved from compliant journalists and media organisations probably runs into hundreds of millions of pounds.
Worth buying for the picture of a rather battered Branson dangling on a bungee rope after colliding with a hotel wall on one of his numerous publicity stunts. Well worth reading.
Most Recent Customer Reviews
Too repetitive. Exposes Branson's feet of clay. Was looking forward to exposing this shyster. Surely it couldn't be too hard. Read morePublished 14 months ago by graham penman
Its a good book, offering the other side of Richard Branson's story that is not all sunshine and rainbows.
The author is very critical and offers detailed insight. Great book.