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Braun SE7280 Silk-Epil Xpressive Epilator Body System, Corded

by Braun
4.4 out of 5 stars  See all reviews (90 customer reviews)


Currently unavailable.
We don't know when or if this item will be back in stock.


  • Has new pivoting head that ideally adapts to the body contours for maximum thoroughness
  • Stimulates the skin before and soothes it after hair removal
  • Reveals event the finest hairs
  • Comes with shaver head and trimmer, massage system, efficiency cap, beginner cap and pouch
There is a newer version of this item:
Braun SE 7181 WD Silk Epil 7 Epilator, Orange/Copper Braun SE 7181 WD Silk Epil 7 Epilator, Orange/Copper 4.1 out of 5 stars (190)
$79.99
In Stock.



Product Description

Amazon.com

These days women are busier than ever! Since shaving is the last thing on your mind, Braun created the Silk-epil Xpressive Body System 7280 -- a 40-tweezer epilator with a pivoting head for weeks of smooth skin. Best of all, it significantly reduces the discomfort that other hair-removal systems cause.

The Braun SE7280 Silk-Epil Xpressive Body System Epilator offers:
  • 40-tweezer epilator for long lasting smooth skin.
  • Pivoting head so you don't miss anything.
  • Massage rollers to reduce pain.
  • Built-in SmartLight to highlight every hair.


A pivoting head ensures maximum thoroughness. View larger.
Proven Fast and Painless Hair Removal
Epilation removes hair at root level resulting in smooth skin that lasts for weeks. Older models used to pinch and pull, but the Xpressive features a massage system that stimulates the skin before and gently soothes it after hair removal to reduce pain. A set of Olay Pre-Epilation wipes are included to soften the skin and make the process even gentler. The perfect solution to all-over hair removal, the Xpressive quickly takes away even the tiniest hair with a 40-tweezer system that has a pivoting head for maximum thoroughness. And you'll never miss one of those flat-lying strays, the Xpressive also has a SmartLight that highlights every hair for your complete control.

Smart Design for Easy Control
Braun's Silk-epil Xpressive is specially designed to fit comfortably in the palm of your hand. You'll experience easy grip and control for maneuvering the device over sensitive places on your body. The included shaver head with Optitrim attachment allows a fast, close shave of underarms, bikini line, and other challenging areas. Regrowth is slow and it leaves hair finer and thinner every time around for gorgeously smooth skin. The epilator is fully washable for maximum hygiene, and its modern design looks great in the home. It comes with shaver head and trimmer, massage system, efficiency cap, and a beginner cap and pouch.

What's in the Box
Epilator, shaver head and trimmer, pre-epilation wipes, efficiency cap, beginner cap, and pouch.


Keep your skin smooth with the Silk-epil Xpressive.

Product Description

The Braun Silk-epil Xpressive Epilator is a revolutionary hair lift system the lifts, loosens and gently removes even short flat lying hairs at the root for an extra thorough epilation; the result: smooth skin up to 4 weeks in few strokes

Product Details

  • Product Dimensions: 4.5 x 9.8 x 7.8 inches ; 15.2 ounces
  • Shipping Weight: 1.2 pounds
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B0016GTOFY
  • UPC: 069055851753 069055855508
  • Item model number: SE7280
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (90 customer reviews)
  • Amazon Best Sellers Rank: #124,433 in Health & Personal Care (See Top 100 in Health & Personal Care)
  • Discontinued by manufacturer: Yes
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Customer Reviews

It feels like waxing but the pain lasts less, its over more quickly and is much easier. A Social Worker  |  19 reviewers made a similar statement
The product has a nice girly design and I found the light to be very helpful. M. Thayer  |  19 reviewers made a similar statement
I only used this once and I would say that it is much better than shaving or waxing. Blue Apples  |  7 reviewers made a similar statement
Most Helpful Customer Reviews
127 of 127 people found the following review helpful
4.0 out of 5 stars Awesome product June 29, 2008
Amazon Verified Purchase
I am in LOVE with this product! I got so tired of shaving EVERY DAY in the summer time just so I can wear shorts, capri's, or a dress. The first use was VERY painful. For me, it was worth it. I just used it for the third time, and it seems to be less painful with each use. If you go very slowly, and run the epilator over the same spot a few times, you basically get every hair -- and I only paid a little over $100 for this item. I tried waxing, but the hair breakage I was left with made the experience a total waste of money and time. I paid $150 for a full leg wax and bikini wax last year before I went on vacation, and still ended up shaving the whole vacation just so I could wear a bathing suit every day. I'm not brave enough to use this on my underarms yet. The best advice I can give is to use this in the late afternoon when you're not going to leave your house -- you are left with tiny red spots where the hair gets pulled out, but this is gone by morning. By the third use, the red spots almost had disappeared before bedtime. I hope you find this review helpful.
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141 of 145 people found the following review helpful
4.0 out of 5 stars Advice from an epilating virgin January 8, 2009
Amazon Verified Purchase
I am a bit of a body hair-phobe. Shave in all areas (legs, bikini, underarms) daily. Waste lots of time, water, and razors that way, but maintain my sanity. I saw this epilator when it was a gold box deal. Had a Christmas gift certificate, so thought, "why not?"

In all my years (and there are getting to be distressingly many of them) I have never epilated or waxed in any of the relevant areas. My sister-in-law once described her bikini wax in infinite detail - enough to put me off body waxing for good. I saw a friends epilady years ago and immediately recognized it as an implement of torture. So I slogged along year after year with my daily defoliation. Until I saw this new creation. It looked practical, sounded reasonable and the reviews were good - so I bought it.

Day one - tried it out on the kids and husband first. (Never said I was a saint.) Kids said that it "tickled" and pinched a bit. Husband screamed in agony. Decided to trust the kids.

Day two - after a hour of yoga and deep breathing plugged in the device. Several long minutes later, turned it on. Hesitantly applied it to my lower leg. (Leg hair with one days growth, naturally.) In general pain level was very mild, mostly a pinch and a pull, unfortunately I experienced no tickling. Once I a while there was a "YOW" moment, but nothing to go on about. Success, I love my epilator.

Day three - Legs remain pleasingly smooth, will move on to problematic underarm and bikini areas. How bad can this be? Answer: Very. Did not read review recommending three alcoholic beverages prior to use, now understand the need, would recommend general anesthesia instead.

Days four, five and six - ponder impending sale of nightmare inducing epilator. Will anyone in their right mind buy an used epilator?

Day seven - notice offensive leg hair is returning. Eye epilator. Begin yoga and deep breathing sequence. After plugging in epilator have to take break due to spasmodic hand trembling. Contemplate alcoholic beverages, as it is ten in the a.m. consider this ill advised. Tenatively begin use, after first pass regain enthusiasm. Not as bad as first time at all.

Resolution - will continue to use on leg area. Bikini and underarm areas will remain unmolested.

Epi-log (Sorry could not resist.): Have been using epilator for about a month now. It has become a good deal less uncomfortable. Have found that using it after soaking in a hot tub is best. The hairs come out easily and with minimal pain. So far have not had any ingrown hairs or other complications! (Note: still limiting use to leg area - wimpish character remains intact.)
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63 of 65 people found the following review helpful
5.0 out of 5 stars Tips for epilating your underarms August 9, 2008
By Maria
I've waxed my underarms every three weeks every summer for the last few years - which adds up money-wise. I bought the Silk Epil as an alternative, figuring I would just have to use it 4 times to make the money back in what I would've spent at the salon. The first time I tried it, it was so painful that I screamed. I couldn't believe how bad it hurt - MUCH more than waxing. I'm happy to say that I just finished my 4th time and the pain is now manageable. Not pain-free, but a similar level to waxing, which I can tolerate. Here's how I did it:

1. Start on your legs to get used to the sensation. It's unlike anything else.
2. Use it on as short as hair as possible. It really does make a big difference in the pain - the tugging feeling is awful. I shaved and then tried again four days later.
3. Pull your as skin tight as possible.
4. For me, turning my head and watching makes it more tolerable than watching it the mirror. Must be a psychological thing, but it is a big difference.
5. Take a deep breath and just plow through it. I hold my breath and take a pause between each pass. The pain dissipates quickly - within ten seconds.
6. Don't wait for all the hair to grow back before epilating again. Hair grows in at vastly different rates, and it is much easier when the hair is sparse. I do it every week, and it gets easier each time.

Good luck!
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Most Recent Customer Reviews
5.0 out of 5 stars Not as scary as it looks
Love my Braun epilator. I opted for the corded model because I read too many complaints about the rechargeable battery dying or not being powerful enough. Read more
Published 2 months ago by Erica H.
5.0 out of 5 stars love love
i did alot of research before buying and this one was the right one for me....a bit pricey but well wort every penny use it onece a week just to be extra smooth. Read more
Published 3 months ago by audi
5.0 out of 5 stars Braun SE7280 Silk-Epil Epilator
I am blond but have a lot of hair, which is brown and very long. I also have a beard, especially on my chin, which I have been plugging or waxing for years. Read more
Published 11 months ago by Basia
1.0 out of 5 stars First Time in My Life I Asked My Bank to Cancel a Transaction
I purchased this item based on the great reviews it received and because I've been a faithful user of Braun epilators for years, but wanted to see if the technology has improved in... Read more
Published 13 months ago by Russki
4.0 out of 5 stars I always use my elipator
I usually am accustomed to waxing my legs and decided to buy an epilator and did my research and found that this was the best corded epilator. Read more
Published 16 months ago by Sarika
5.0 out of 5 stars Best epilator EVER
I have been using epilators for more than 15 years now. All have been Brauns. The last one I had just broke a couple of weeks ago and after years and year of intense usage. Read more
Published 17 months ago by Iulia
5.0 out of 5 stars But ..
The item itself is wonderful. Been using for more than 10 years now (different versions, of course) BUT when I got my package well, first, one side of the box was opened and... Read more
Published 19 months ago by KK
5.0 out of 5 stars Excellent Product
I had an older model and used it for 10 years till it started giving problems and decided to upgrade not expecting anything more than what I already had. Read more
Published 19 months ago by planofamily
5.0 out of 5 stars ABSOLUTELY LOVE THIS!
I vaguely remembered seeing some epilators back in the eighties, but never tried one. Didn't realize they were still around until I stumbled onto this one on Amazon. Read more
Published 22 months ago by Doris Campagna
5.0 out of 5 stars Great corded epilator
I have used two epilators from epilady the Braun works as well as the first one did when it came out in the 80's, the spring coiled one. Read more
Published on May 7, 2011 by rosewhite62
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