The same Brave 3d Blu-ray set as of 7/13/12 is only $19.99 at Deepdiscount.com I've never bought from them before, but i know many other people that have and all have had a good experience. http://www.deepdiscount.com/bluray/BRAVE-2D-3D
For those who got that price don't be surprised if release date comes and your order gets cancelled. Deep Discount used to be a good place to shop and I bought there frequently but in the last year or so they have shafted customers time and again. Best of luck and please let us know if they honor the price.
People did ask on there Facebook page and everytime the answer was that its a promo they are doing and that the price is correct and will be honord, so i hope they do so.... Did make a print screen of the Facebook message just in case they remove it