Post-baby boomer Generations X and Y make up about a third of the entire working populations, yet all of the business advice books on the market seem to be written by (and for) those in the middle of their careers. In terms of business advice, what is out there for the all-important age 18-34 demographic? Brazen Careerist, a debut book by Penelope Trunk, seeks to answer all the questions that Generations X and Y many have.Trunk gives anything-but-standard business advice that will help new generations of workers fly past their in-the-dark coworkers in the effort to get to the top. Her clear, in-your-face style lends itself perfectly to such advice as using office politics to your advantage or admitting to yourself that you need to change fields because you are not good at what you do. Containing 45 tips and one rant, Brazen Careerist asserts that you must have a take-charge attitude and Machiavellian ethics in order to rise to the top of the business world.
Penelope Trunk writes career advice for a new generation of workers. She explains why old advice - like pay your dues, climb the ladder, and don't have gaps in your resume - is outdated and irrelevant in today's workplace. She has a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion.
Trunk is known for test-driving her advice before spewing it. Her own career choices have been featured by TIME magazine and the London Guardian as examples of the new issues people face at work today. Both the New York Times and Business Week cited Trunk's writing as especially in tune with this new workplace. In her personal life, Trunk routinely (often awkwardly) demonstrates buzzwords before they buzz, like the quarterlife crisis, portfolio career, and shared-care parenting.
Her new book is Brazen Careerist: The New Rules for Success. It was published by Warner Books in May 2007.
Trunk spent ten years as a marketing executive in the software industry and then she founded two companies of her own. She has endured an IPO, a merger and a bankruptcy. Prior to that she was a professional beach volleyball player.
Trunk started writing business advice when Fortune magazine published an open call for a woman to write about her own life as an executive. Trunk auditioned with a piece about her brother's stupid Internet ideas, and a piece about her boss's appeal, and she won the job. Today, she is a columnist at Yahoo Finance and the Boston Globe, and her syndicated column runs in more than 200 publications worldwide.
Trunk has spent roughly ten years each in Chicago, Boston, Los Angeles and New York City. Recently, taking her own advice about how to leverage scientific data to choose a job and a place to live, she landed in Madison, Wisconsin. The first word her baby learned in Wisconsin was cow.
Trunk is also a popular public speaker. This is true, but not massively true. For example, where she has spoken, she has been popular, but she does not speak all the time. That said, as a career advisor, Trunk realizes that a bio is not so much factual as aspirational, and she feels compelled to put an aspirational paragraph in her own bio. Otherwise, how can she advise other people on setting goals for themselves that are a bit of a reach?
She is dedicated to helping people find success at the intersection of work and life, because that's what she wants for herself. She thinks of career advice as a group effort - the movement for her generation ' so please email her. Or at least check out her blog, where she posts daily tips for making work life and personal life one happy, synchronized adventure.



