Customer Reviews

Break-Out Creativity: Bringing Creativity to the Workplace

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This book is actually a collection of short articles on creative thinking by several authors. Although Edward de Bono's, Peter Drucker's and Tom Peters' names were mentioned on the cover, they didn't contribute any articles except for some of their quotations. I find Deana Berg's article alone on the power of reframing is worth the cost of the book. She introduces ten possible and well-illustrated ways to reframe your mind to more options and creative ideas. I have always believed that reframing - or changing and multiple perceptions, to paraphrase Edward de Bono - is the key to creativity. The recommended readings and resources at the end of the book, are real gems if you are a first-time reader into the field of creativity.

I'm the author of "Thinkertoys (A Handbook of business Creativity)" and "Cracking Creativity (The Secrets of Creative Genius)" and usually read everything that hits the market that deals with creative thinking. This collection of articles is very well done, comprehensive, and to the point. If you're looking for a practical book that addresses creative thinking, buy this book. I guarantee you that you won't be disappointed.

Lots of great ideas for enhancing your creativity