Gamesman, tactitian, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his work "The Use of Lateral Thinking" in 1967, de Bono has brought about a revolution in the way we think. His radical ideas have been published in over 50 books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas showing how they have been employed in businesses around the world.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
2.0 out of 5 stars
very little of De Bono,
By "mbowman2" (Sydney) - See all my reviews
This review is from: Breaking Out of the Box: The Biography of Edward De Bono (Paperback)
There is interest in this book... but it hardly surrounds understanding De Bono or his work better. Infrequently we get an idea of Dr De Bono - almost in a state of anxiety about getting on a plane, ignoring said biographer as he first appears at De Bono's gate. These, while interesting, are overpowered by an almost overzealous need to praise everything that De Bono has done. We read that De Bono churns out another book mid flight: no criticism, no effort to understand if this new book adds much to what has gone before. Rather, we are left with the uneasy feeling that Dudgeon is in awe of his subject, afraid to wonder if any book written in several hours can really be an addition to what has gone before. Although I happen to enjoy most of De Bono's work I couldn't help but feel that this book is something that De Bono would be proud of: "Simplicity" is one every page. Nothing is examined beyond the most cursory of thought. It's the only biography that I know of so, if you're desperate, grab a copy. Otherwise - spend your time elsewhere.
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