Breaking into Advertising gives you the inside track on finding and developing a successful career: discover how to develop contacts, learn the language of advertising, get advice from industry experts, and prepare for challenging interviews.
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Most Helpful Customer Reviews
9 of 12 people found the following review helpful:
5.0 out of 5 stars
Extremely effective!!,
By A Customer
This review is from: Breaking into Advertising (Paperback)
Not only was this book extremely informative, it was very helpful in getting me several callbacks for interviews. I definitely got better results than my previous attempts to break into Advertising. A Must-Read for anyone trying to break into the business w/little-to-no contacts.
0 of 3 people found the following review helpful:
4.0 out of 5 stars
must read,
By A Customer
This review is from: Breaking into Advertising (Paperback)
This book gives effective advice on how to break into this field with little knowledge og how to go by it.
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Inside This Book
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First Sentence:
Right here, right now, you have a choice to make: Which chapters of this book will you use, and which will you skip? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
testimonial sheet, job zone, presentation package, account review, advertising business, online advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Advertising Age, New York Times, Ray Champney, Advertising Career Directory, Wall Street, William Pattis, Dallas Morning News, Gale Research, Career Horizons, Forrester Research, Business Week, Charlotte Beers, Holiday Inn, Leo Burnett, Mike Duncan, National Textbook Company, Northwestern University, Reaching Out, Reader's Digest, Ron Hoff, Strategic Advertising Campaigns, Yellow Pages New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Right here, right now, you have a choice to make: Which chapters of this book will you use, and which will you skip? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
testimonial sheet, job zone, presentation package, account review, advertising business, online advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Advertising Age, New York Times, Ray Champney, Advertising Career Directory, Wall Street, William Pattis, Dallas Morning News, Gale Research, Career Horizons, Forrester Research, Business Week, Charlotte Beers, Holiday Inn, Leo Burnett, Mike Duncan, National Textbook Company, Northwestern University, Reaching Out, Reader's Digest, Ron Hoff, Strategic Advertising Campaigns, Yellow Pages New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 23
books:
See all 23 books this book cites
- Careers in Advertising by S. William Pattis on page 5, page 64, and page 67
- Strategic Advertising Campaigns by Don E. Schultz on page 5, page 112, and page 149
- Advertising Career Directory by Bradley J. Morgan on page 47, page 64, and page 186
- Winning the Innovation Game by Denis E. Waitley on page 203, and page 215
- Reach Your Goals in Spite of the Old Boy Network: A Guide for African American Employees by Mike Duncan on page 209, and page 219
See all 23 books this book cites
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