Opportunities are expanding for work in commercials, while the competition is tightening. Breaking into Commercials educates readers on how to find those opportunities, fine-tune their skills, and attain the competitive edge needed to succeed. With hundreds of tips, the book features interviews with prominent professionals who book, represent, and cast talent in every state in the U.S.
Book Description
Editorial Reviews
From Booklist
The wisdom of a veteran casting director and the viewpoint of a photographer-writer mix well to give newcomers to commercial acting all the how-tos, tips, and references to break in. After all, the reasoning goes, more than 60,000 commercial roles are cast each year, so why not get in on it? On the basis of their collective experience and interviews with more than 75 industry pros, Berland and Ouellette completely debunk some of the myths surrounding success: that talent is the only quality that matters; that you can pay to get on camera; and that all you need for voice-overs is a great demo tape. Wrong, wrong, wrong. Here, aspiring actors are walked through every stage of the process, from resumepreparation and getting head shots to residual and contract explanations. Summaries at the end of chapters help focus on what has been learned, and straight text is interspersed with question-and-answer interviews. A good reality check about acting for both kids and adults. Barbara Jacobs
About the Author
Terry Berland is an award-winning casting director and the former head of casting for the third largest ad agency in the world, BBDO in New York. She now heads her own casting company and teaches Acting in Television Commercials workshops throughout the country. Deborah Ouellette is an award-winning entertainment-industry photographer and writer who often serves as a judge and guest speaker at regional and national modeling competitions.
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Most Helpful Customer Reviews
18 of 18 people found the following review helpful:
5.0 out of 5 stars
Dead On,
This review is from: Breaking into Commercials: The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job (Paperback)
This book is dead on. Don't worry about the publishing date being 1997--these are the basics and they still apply. Having appeared in a national commercial, relocated to Los Angeles after four years of regional experience, and now going on several auditions for principal parts each and every week, the authors capture the experience "dead on" and offer invaluable advice. As you read the book, make sure you have a highlighter or pad and pencil handy to jot down specifics that apply to you. I've already updated my resume based on the authors' suggestions and have arranged for a more appropriate headshot. Thank you, thank you, thank you!
11 of 11 people found the following review helpful:
5.0 out of 5 stars
Great Acting Tool,
By
This review is from: Breaking into Commercials: The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job (Paperback)
This book is a very thorough introduction to Commercial Acting. Perfect for a beginner who wants to learn how to start acting in commercials. The book will teach you about getting your commercial headshots, how to put together an acting resume, and what training you will need. There is also a valuable chapter on avoiding Scams. If you want to know what to expect on a commercial audition and how the casting of commercials is done - this book is for you. A very useful resource for any commercial actor.
10 of 11 people found the following review helpful:
5.0 out of 5 stars
Breaking into commercials,
By Kasey Sixt (Los Angeles) - See all my reviews
This review is from: Breaking into Commercials: The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job (Paperback)
The most valuable information I have ever read about getting into and being successful in the industry! A must read for all actors.
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Inside This Book
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Browse and search another edition of this book.
First Sentence:
In this business, to really go out and sell yourself, you need a calling card, and that calling card is your commercial head shot. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, United States, National Airlines, Better Business Bureau, Judy Savage, Ford Models, Hayden Tank, Karen Apicella, Know About Agents, North Carolina, Porky Pig, Terry Berland New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In this business, to really go out and sell yourself, you need a calling card, and that calling card is your commercial head shot. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, United States, National Airlines, Better Business Bureau, Judy Savage, Ford Models, Hayden Tank, Karen Apicella, Know About Agents, North Carolina, Porky Pig, Terry Berland New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 10
books:
See all 10 books this book cites
- Word of Mouth: A Guide to Commercial Voice-Over Excellence by Susan Blu in Back Matter
- K Callan Presents How to Sell Yourself as an Actor: From New York to Los Angeles (and Everywhere in Between!) by K. Callan in Back Matter
- On Edge (Revised) by Meme Kelly on page 28
- The New York Agent Book: How to Get the Agent You Need for the Career You Want by K. Callan in Back Matter
- The Los Angeles Agent Book: Get the Agent You Need for the Career You Want by K. Callan in Back Matter
See all 10 books this book cites
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