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Breakthrough Advertising
Breakthrough Advertising
Eugene M. Schwartz , Martin Edelston
Average Customer Review: 4.9 out of 5 stars  See all reviews (20)
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5.0 out of 5 stars The Express Train to Marketing Mastery May 26, 2004
Reviewer: David Garfinkel (see more about me) (San Francisco, CA USA)
It's late May 2004 and I'm preparing the final teleseminar for a new copywriting program I'm putting together. As I searched my brain for what to recommend to my students for further study, one book kept coming up: this one.It takes a lot of sophistication and direct-marketing experience to... Read More

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