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We know: Schwartz was a genius. It's obvious of course. But what it's not obvious is it's deeper knowledge of human behaviour and of different stages of markets. Read morePublished on January 24, 2010 by Francesco Tinti
I highly recommend that anyone who is serious about putting together an
advertisement, direct mail piece, or web content that sells should own
this treasure. Read more
If you want to write mega-effective redhot copy that sucks the reader into your text and generates a feeding frenzy, Breakthrough Advertsing is a must read and a must have. Read morePublished on July 28, 2004 by Harlan Kilstein