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It was a bit tough to get through - because it was packed. But it's all it's cracked up to be... .I will read it over and over.Published 2 months ago by Al B
Great book to get an insight into adverting how to and more importantly what NOT TO DO!Published 3 months ago by andrew Schell
Deep - very deep book. Going to take me a few times to grip onto all the info in each chapter.
I have not run into any other book such as this or one even close to it.
Combine 'old wisdom' and new technology and youve got something.Published 8 months ago by BookishReviewer
I've felt like chucking this book through the window many times.
And I've often had to pop ibuprofen after reading it because of massive headaches.
However... Read more
Recommended to me by a Madison Ave whiz, this 1960's book by one of the legends of big league copywriting is essential reading for anyone serious about selling products or services... Read morePublished 15 months ago by Tom Ahern
The only marketing book I’ve read twice before finishing once… HIGHLY recommended for copywriters, advertisers, marketers, consultants, and anyone in the golf business. Read morePublished 15 months ago by Jordan
excellent explanations well thought and reaches his point very well. Easy to understand. If your starting a career in writing. this is one of the best teachers.Published 15 months ago by Joseph A. Rivera