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The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production
  
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The Breakthrough Illusion: Corporate America's Failure to Move from Innovation to Mass Production [Hardcover]

Richard Florida (Author), Martin Kenney (Author)


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Book Description

December 17, 1990
The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.
--This text refers to the Paperback edition.


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About the Author

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly’s Political Book Award and Harvard Business Review’s Breakthrough Idea Award. He lives in Toronto, Canada.
--This text refers to the Paperback edition.

Product Details

  • Hardcover: 272 pages
  • Publisher: Basic Books (December 17, 1990)
  • Language: English
  • ISBN-10: 046500749X
  • ISBN-13: 978-0465007493
  • Product Dimensions: 9.3 x 6.6 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Amazon Best Sellers Rank: #496,875 in Books (See Top 100 in Books)

More About the Author

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.


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Inside This Book (learn more)
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First Sentence:
In 1986 two IBM scientists working in a Zurich laboratory made an important new discovery. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new shell game, breakthrough economy, chronic entrepreneurship, innovations into products, vulture capitalism, breakthrough capacity, semiconductor producers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Silicon Valley, United States, New York, Third World, Sun Microsystems, National Science Foundation, Hong Kong, Robert Noyce, Electronic Business, Data General, World War, Apple Computer, Defense Department, National Semiconductor, Texas Instruments, Business Week, General Electric, Gordon Moore, Advanced Micro Devices, Arthur Rock, Cypress Semiconductor, Department of Commerce, Department of Defense, Kleiner Perkins, Apple's Macintosh
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