The Breakthrough Illusion: Corporate America's Failure To Move From Innovation To Mass Production (Paperback)

by Richard Florida (Author) "In 1986 two IBM scientists working in a Zurich laboratory made an important new discovery..." (more)
Key Phrases: new shell game, breakthrough economy, chronic entrepreneurship, Silicon Valley, United States, New York (more...)

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Product Description
The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.

About the Author

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly’s Political Book Award and Harvard Business Review’s Breakthrough Idea Award. He lives in Toronto, Canada.

Product Details

• Paperback: 272 pages
• Publisher: Basic Books (March 17, 1992)
• Language: English
• ISBN-10: 0465007600
• ISBN-13: 978-0465007608
• Product Dimensions: 7.9 x 5 x 0.9 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #959,200 in Books (See Bestsellers in Books)