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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery Paperback – February 8, 2011


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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery + So You Want to Start a Brewery?: The Lagunitas Story + A Brewer's Guide to Opening a Nano Brewery: Your $10,000 Brewery Consultant for $15, Vol. 1
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Product Details

  • Paperback: 312 pages
  • Publisher: Wiley; 2nd Edition, Revised and Updated edition (February 8, 2011)
  • Language: English
  • ISBN-10: 0470942312
  • ISBN-13: 978-0470942314
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Best Sellers Rank: #6,168 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real-world lessons every businessperson can learn from, this revised edition includes new chapters on Sam's most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors—and how you can too.

"Rarely is a book as good as a beer, but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
BOB GUCCIONE JR., founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams."
JIM DAVIS, Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
RUTH ANN MINNER, former Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least, you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how-to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
JOE CALLOWAY, author of Becoming a Category of One and Indispensable

About the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

More About the Author

Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, DE, the nation's fastest growing independent brewery, and Dogfish Head Brewings & Eats in Rehoboth Beach, DE. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. He has been named Businessman of the Year by The Small Business Association and is the youngest person to be named to the Board of Directors for the Association of Brewers. Sam has been featured in publications as diverse as Wall Street Journal, BusinessWeek, Playboy, People, and Bon Appetit, and is the host of the new series Brew Masters on Discovery Channel.

Customer Reviews

Anyone who enjoys craft beer will enjoy this book.
Tom Eckhardt
I enjoyed reading this book about Business, Dogfish Head and Sam's love of Brewing beer at Dogfish Head.
Douglas E. Thompson
If you love beer and have ever thought of starting your own brewery, read this book!
hopheadmark

Most Helpful Customer Reviews

38 of 40 people found the following review helpful By Christopher Barrett TOP 500 REVIEWERVINE VOICE on August 26, 2011
Format: Paperback
In this reviewers humble opinion, this book is a rather fun overview of the founding and growing of Dogfish Head brewery. Though I did somewhat enjoy Sam's writing style and some of the witty stories, the book never really leans completely towards being either a true recipe for building a successful business or a fun and lighthearted read about the good and bad times of opening his own business. Instead this book lands somewhere in between.

I would say that those individuals with experience in opening a business, or having a college background in business or management would find the contents rather uninformative. It reads like a very beginner book for those who have thought about opening a business but have never really studied up on the subject. Unfortunately those individuals to whom this book is targeted, are the most likely to fail in opening a business. Reading this might open their eyes to much of the unseen costs and time put in to start up.

The book mainly centers around Sam's personal beliefs. It never really delves deeply into subjects such as licensing, raising startup capital, insurance, liabilities, theft, and planning. Instead he briefly touches on these subjects and then discusses his own personal beliefs and opinions on the subjects. "I think I did great because I had great people" or "Make sure to take some time off, I find that it really helps me creatively". Good words of advice, but not what I am looking for as a major source of information for opening a business.

I do love the craft brewery market, and this does contain some fun stories (though not enough in my opinion) so that is why it gets 3 stars.

Though I did find some anecdotes interesting, I think there are much better business texts out there that one should use as a guideline for opening a business, this is just one book that can be added to a collection of the many books you can and SHOULD read before starting a business.
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8 of 8 people found the following review helpful By Cory on July 28, 2013
Format: Paperback Verified Purchase
I really liked reading the book and am a pretty big dogfish head fan. When I looked into this book I thought it would be more of a outline and a guide book on opening a brewery than anecdotal tales from Sam. If you are looking for a book to help you figure out what you need to be a successful brewery than I would recommend you look for another book. If you are just looking for a book that tells you stories on some of the weirder hurdles that dogfish head had to contend with or just some more knowledge on dogfish head ideology and guidelines then this is your book.
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24 of 31 people found the following review helpful By Dave L. on February 15, 2011
Format: Paperback Verified Purchase
If you are expecting to learn anything about Dogfish Head Brewery and how it came to be, or if you are interested in brewing in general, this book doesn't have much to offer. It's mostly a collection of trite business advice, "Know Your Customer," illustrated with very short and superficial anecdotes from Sam's life and experiences. Some of these would probably be interesting if he spent more than a couple of paragraphs on them. I'm currently reading a book about watching yeast grow (White and Zainasheff) that's far more interesting.
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2 of 2 people found the following review helpful By JB on March 8, 2013
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Interesting book, but not solely a history of Dogfish Head. Sam is an English major and it definitely shows in his writing style. The book is as much (or more) a motivational, inspirational tome as it is the story of the brewery. Some great anecdotes sprinkled throughout and a lot of food (or should I say 'beer') for thought.
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9 of 13 people found the following review helpful By Don Braun on April 23, 2012
Format: Paperback
This "book" is just one really long press release written by the brewery's owner. He goes on for 200 pages about how cool his company is. How "outside the box" they are. It's all a little self-indulgent and amateurish. I was looking for a little more of the logistics of starting a business, not an ego-stroking diary.
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If you are a fan of Dogfish Head beer then this is a great book. If you are aspiring to be a home brewer then this is also a great book! It goes to show that if you can dream big and make it happen.
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Format: Kindle Edition Verified Purchase
Interesting look inside of a start-up. I liked the way Calagione blended his own personal story with the business tips. Great read for anyone on the brink of opening any kind of small business. Plus I learned a lot of interesting facts about beer in general and especially about craft beer & the craft beer movement--not something I was interested in previously, but now I like to try interesting choices & craft beer places now and then.
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By K on May 20, 2014
Format: Paperback Verified Purchase
My son loved and read it cover to cover. He said he got a lot out of it. Good book.
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