Slim by Design is my Magnum Opus.
My book earlier book, Mindless Eating, changed the way dieters ate. Slim by Design is the next step. Based on 25 years of our research, it gives easy tools each of us can use to lose weight, help our families lose weight, and to transform the eating lives of the 70% around us who don't really care.
I'm a fun behavioral scientist who changes the way people eat in a painless, scalable, meet-people-where-they-are way without using the word "can't." I love French food and French fries, and I love Cabernet and Diet Coke. We just need to help our favorite foods fit better --and mindlessly easier -- in our lives.
I'm a born and raised Midwesterner, but I've spent much of my life on either the West Coast or on the East Coast (as a Professor in 3 Ivy League schools). Although I spend my free time playing with 3 silly daughters, playing bad tenor sax in a rock band, and performing semi-bad stand-up comedy, my obsessive mission is to transform eating behaviors in homes, restaurants, grocery stores, neighborhoods, and countries so that we eat less and we eat better. That's why this is my magnum opus.
Now here's the formal version of my bio I was supposed to post.
"Brian Wansink is a behavioral economist and food psychologist, perhaps the foremost expert in changing what and how much people eat. After helping introduce the 100-calorie pack and launching the Smarter Lunchroom Movement, he published the transforming book, Mindless Eating, showing people how to eat less and eat better without thinking about it.
He has now launched the Slim by Design Movement - to help us eat better while also asking the restaurants, grocery stores, and our companies and schools to help.
Wansink (PhD Stanford) is Director of the famed Cornell Food and Brand Lab and is the former White House-appointed Director in charge of the 2010 Dietary Guidelines, but he is also a former amateur stand-up comic and plays tenor saxophone in a rock band and jazz saxophone in one of those fern-bar, Ella Fitzgerald jazz quartets. He has three young daughters and lives in Ithaca, New York where he enjoys both French food and French fries."