Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Brides, Inc.: American Weddings and the Business of Tradition

5 out of 5 stars 1 customer review
ISBN-13: 978-0812239454
ISBN-10: 0812239458
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy new
$39.95
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
12 New from $29.75
Qty:1
Brides, Inc.: American We... has been added to your Cart
More Buying Choices
12 New from $29.75 19 Used from $2.89
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Save Up to 90% on Textbooks Textbooks
$39.95 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Editorial Reviews

Review

"A fascinating read that has much to offer historians of business, labor, and culture—not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths."—American Historical Review



"Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention."—Choice



"This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing."—Business History Review

From the Publisher

Vicki Howard teaches history at Hartwick College in Oneonta, New York.
NO_CONTENT_IN_FEATURE



Product Details

  • Hardcover: 306 pages
  • Publisher: University of Pennsylvania Press (June 23, 2006)
  • Language: English
  • ISBN-10: 0812239458
  • ISBN-13: 978-0812239454
  • Product Dimensions: 1.2 x 6.2 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,759,253 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See the customer review
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
It's hard to believe no one has given this topic the treatment it deserves until now. This is a thoroughly researched and impressively insightful study of the wedding industry that reveals how it both shaped and was shaped by larger trends. Fascianting insights and a wealth of wonderful images to support it. A fascinating study of a topic too often neglected in U.S. cultural histories.
Comment 2 of 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Brides, Inc.: American Weddings and the Business of Tradition
This item: Brides, Inc.: American Weddings and the Business of Tradition
Price: $39.95
Ships from and sold by Amazon.com

Want to discover more products? Check out this page to see more: 1920s engagement rings