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Brides, Inc.: American Weddings and the Business of Tradition

1 customer review
ISBN-13: 978-0812239454
ISBN-10: 0812239458
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Editorial Reviews


"A fascinating read that has much to offer historians of business, labor, and culture—not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths."—American Historical Review

"Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention."—Choice

"This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing."—Business History Review

From the Publisher

Vicki Howard teaches history at Hartwick College in Oneonta, New York.

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Product Details

  • Hardcover: 306 pages
  • Publisher: University of Pennsylvania Press (June 23, 2006)
  • Language: English
  • ISBN-10: 0812239458
  • ISBN-13: 978-0812239454
  • Product Dimensions: 1.2 x 6.2 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,970,673 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Amazon Customer on October 8, 2009
Format: Paperback
It's hard to believe no one has given this topic the treatment it deserves until now. This is a thoroughly researched and impressively insightful study of the wedding industry that reveals how it both shaped and was shaped by larger trends. Fascianting insights and a wealth of wonderful images to support it. A fascinating study of a topic too often neglected in U.S. cultural histories.
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Brides, Inc.: American Weddings and the Business of Tradition
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