Brides, Inc.: American Weddings and the Business of Tradition (Hardcover)

by Vicki Howard (Author) "Think of a big wedding and many images come to mindthe demanding bride and her mother, the reluctant groom, the resigned father of the brideall..." (more)
Key Phrases: New York, United States, World War (more...)

Editorial Reviews

Review
Recommended -- Choice: Current Reviews for Academic Libraries, June, 2007

This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding-industry products and marketing. -- Business History Review, Summer, 2007

Well-written and engaging, Brides Inc. is a welcome addition to the field of business as well as cultural history. -- EH.NET, February 2007

Review

"A fascinating read that has much to offer historians of business, labor, and culture--not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths."--American Historical Review

"Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention."--Choice

"This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing."--Business History Review

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Product Details

• Hardcover: 306 pages
• Publisher: University of Pennsylvania Press (June 23, 2006)
• Language: English
• ISBN-10: 0812239458
• ISBN-13: 978-0812239454
• Product Dimensions: 9.1 x 6.1 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #960,362 in Books (See Bestsellers in Books)