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Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives Paperback – December 6, 2005
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Top Customer Reviews
The book is clearly written and fast-paced and does a great job of capturing the ups and downs of pharmaceutical selling, how to get a job, and the everyday tasks of the rep. It has some good suggestions for how to generate sales, including a Top Ten Tips list in the last chapter. I also liked the attention to the customer's (doctor's) wants and needs, as this is really
what selling is all about.
The amount of information is just right, and what I appreciated most was the tone (or the "voice", as it would be expressed among medical writers) of the book. There was a realistic familiarity to the writing style, a personable approachability, so that the reader feels that the author is serving as a helpful mentor.
I kept asking myself, while reading, whether this volume would be most appropriate for someone seeking to break into the field, or a new rep trying to get underway. I finally decided that it was well-targeted for both. In fact, I have a friend looking to break into pharma sales and the next destination for this book is going to be his briefcase, tomorrow.
A very helpful element of the book is David's continual practice of defining terms - as we all know, the pharmaceutical industry is full of jargon, and I cannot think of a better introduction than this one to help a new arrival get familiar with the basic landscape. Also, one of the best training methods is storytelling, and the book is sprinkled with a number of helpful illustrations drawn from field experiences.
For any new, or hoping-to-be-new field sales rep - highly recommended.
Most Recent Customer Reviews
Wonderful book! Easy to read, to the point and getting you to see the industry as it is.Published 6 months ago by IK
A lot of straight to the point answers. It doesn't waste time going over the same thing, a good resource!Published 11 months ago by ps2ald
If you have never worked in pharma, and have absolutely no idea how the business works, then you will probably enjoy this. Read morePublished 12 months ago by Larissa Brito
It was thorough! Covered every angle of the profession I had a question about! A great guide to the pharmaceutical industryPublished 23 months ago by Michael Bailey
Was recommended to me from a past co-worker-now a pharma rep. Great overview and way to brush up prior to interviewing. Fairly general, however still a good read.Published on May 18, 2007 by *`~*`~*`~*`~*`~*`~*