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Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives Paperback – December 6, 2005

4.5 out of 5 stars 19 customer reviews

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Editorial Reviews

About the Author

David Currier is currently a performance improvement manager for a premier biotechnology company. Previously, he was a consultant to the pharmaceutical industry at a training firm. He also worked at a leading pharmaceutical corporation for several years as a sales representative and sales training manager.Jay Frost is a freelance writer who has authored several books on managed care. He has also prepared text for dozens of sales training manuals, newsletters, workshops, audio/visual scripts, CD ROM programs, and web pages.
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Product Details

  • Paperback: 171 pages
  • Publisher: iUniverse Star (December 6, 2005)
  • Language: English
  • ISBN-10: 1583480161
  • ISBN-13: 978-1583480168
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #790,926 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Over the past 20 years, I have had experience with the pharmaceutical industry as an employee, customer, and vendor. Of all the books out there, this book provides the best overview on a pharmaceutical sales career for someone considering this profession. This includes college students interested in pharmaceutical sales, anyone considering a career change, and job applicants or newly hired representatives.
The book is clearly written and fast-paced and does a great job of capturing the ups and downs of pharmaceutical selling, how to get a job, and the everyday tasks of the rep. It has some good suggestions for how to generate sales, including a Top Ten Tips list in the last chapter. I also liked the attention to the customer's (doctor's) wants and needs, as this is really
what selling is all about.
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Format: Paperback
This book gives you insight into the day-to-day challenges, obstacles and joys of being a pharm sales rep. I strongly encourage anyone considering this field as an occupation to read this book before beginning their interview process. Many of the things I learned from this book I was able to refer to during my job interview with a Fortune 25 company. It helped me land this job very quickly because I was aware of the day-to-day aspects of being successful as a Pharm Sales Rep.
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Format: Paperback
I wish I had read this book when I got started. It would have shortened my learning curve considerably and will do just that for anyone starting out today. This is easily the best book I have seen on the subject.
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Format: Paperback
This book, written by David Currier (with Jay Frost), is a superb introduction to the career of pharmaceutical selling. David is an experienced professional (having worked with both pharma and biotech, and now with medical devices), and his practical and positive perspectives are very helpful for someone just starting out.

The amount of information is just right, and what I appreciated most was the tone (or the "voice", as it would be expressed among medical writers) of the book. There was a realistic familiarity to the writing style, a personable approachability, so that the reader feels that the author is serving as a helpful mentor.

I kept asking myself, while reading, whether this volume would be most appropriate for someone seeking to break into the field, or a new rep trying to get underway. I finally decided that it was well-targeted for both. In fact, I have a friend looking to break into pharma sales and the next destination for this book is going to be his briefcase, tomorrow.

A very helpful element of the book is David's continual practice of defining terms - as we all know, the pharmaceutical industry is full of jargon, and I cannot think of a better introduction than this one to help a new arrival get familiar with the basic landscape. Also, one of the best training methods is storytelling, and the book is sprinkled with a number of helpful illustrations drawn from field experiences.

For any new, or hoping-to-be-new field sales rep - highly recommended.
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Format: Kindle Edition Verified Purchase
SO if you are trying to get in pharma then I think this is a great book at preparing you for the interview process and what to expect. I thought it was going to motivate me to be a better pharma rep and it was terrible because it only told me everything I already know since I am in pharma sales. But it is well written and I would say totally read it if you are trying to get into pharma.
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Format: Kindle Edition Verified Purchase
Seems to have captured everything my mentor informed me about regarding the Pharma sales, (regulations, popular terminology, best practices etc) plus it's an enjoyable read. I'd definitely recommend it!
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Format: Paperback
Easy reading and informative. However it seems to be better geared to those who have just entered the industry. There are better sources for those looking to crack the competitive field of Pharmaceutical Sales.
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Format: Paperback
I thought this book was great. It gave so many tips on how to be a great rep. I was so impressed with the way it was written. I read 3 of these types of books and this was the most superior.
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