Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives [Paperback]

Jay Frost (Author), David Currier (Contributor)

Editorial Reviews

About the Author

David Currier is currently a performance improvement manager for a premier biotechnology company. Previously, he was a consultant to the pharmaceutical industry at a training firm. He also worked at a leading pharmaceutical corporation for several years as a sales representative and sales training manager.

Jay Frost is a freelance writer who has authored several books on managed care. He has also prepared text for dozens of sales training manuals, newsletters, workshops, audio/visual scripts, CD ROM programs, and web pages.

Product Details

• Paperback: 171 pages
• Publisher: iUniverse Star (December 6, 2005)
• Language: English
• ISBN-10: 1583480161
• ISBN-13: 978-1583480168
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 9.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #572,150 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Great introduction to pharma sales, November 11, 2006

By 

Steve Woodruff "Connection Agent" (Boonton NJ USA) - See all my reviews

This review is from: Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives (Paperback)

This book, written by David Currier (with Jay Frost), is a superb introduction to the career of pharmaceutical selling. David is an experienced professional (having worked with both pharma and biotech, and now with medical devices), and his practical and positive perspectives are very helpful for someone just starting out.

The amount of information is just right, and what I appreciated most was the tone (or the "voice", as it would be expressed among medical writers) of the book. There was a realistic familiarity to the writing style, a personable approachability, so that the reader feels that the author is serving as a helpful mentor.

I kept asking myself, while reading, whether this volume would be most appropriate for someone seeking to break into the field, or a new rep trying to get underway. I finally decided that it was well-targeted for both. In fact, I have a friend looking to break into pharma sales and the next destination for this book is going to be his briefcase, tomorrow.

A very helpful element of the book is David's continual practice of defining terms - as we all know, the pharmaceutical industry is full of jargon, and I cannot think of a better introduction than this one to help a new arrival get familiar with the basic landscape. Also, one of the best training methods is storytelling, and the book is sprinkled with a number of helpful illustrations drawn from field experiences.

For any new, or hoping-to-be-new field sales rep - highly recommended.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great Example, August 19, 2006

By 

H. Kern "H. Barnes" (San Antontio TX USA) - See all my reviews
(REAL NAME)   

This review is from: Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives (Paperback)

I thought this book was great. It gave so many tips on how to be a great rep. I was so impressed with the way it was written. I read 3 of these types of books and this was the most superior.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives, May 18, 2007

By 

*`~*`~*`~*`~*`~*`~* "*`~*`~*`~*`~*`~*`~*" (United States) - See all my reviews

This review is from: Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives (Paperback)

Was recommended to me from a past co-worker-now a pharma rep. Great overview and way to brush up prior to interviewing. Fairly general, however still a good read.