I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time.
— Guy Kawasaki, author, publisher and entrepreneur
You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path.
— John Challenger, CEO Challenger, Gray and Christmas
"We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out."
— Sam Horn, author of POP! and Eyebrow Test
As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I’m convinced that following Joe’s counsel and insights has made me a more effective and efficient leader.
— Lieutenant General William B. Caldwell, IV (ret.)
Brevity requires discipline, confidence, and preparation, but you will stand out, and your people, including potential clients, will love you for it. Use McCormack’s practical advice -- the results will astound you!
— Marshall Goldsmith author of the New York Times and global bestseller What Got You Here Won’t Get You There.
Most day-to-day communications are unfocused and unclear. That’s an inexcusable waste of everyone’s time and resources. Brief isn’t a nicety, it’s a necessity. In a world where we are inundated with information and highly inattentive, we have very small windows of time to make an impact with no margin for error. The problem is most people don’t have the know-how or verbal discipline to do the upfront groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get too “comfortable” and verbally sloppy with co-workers and long-time clients. Brief is a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact.
With real-world case studies and illustrative examples of messaging successes – and failures – author and senior marketing executive Joseph McCormack provides an easy-to-follow framework for communicating more effectively and efficiently. McCormack breaks down how to become a master of high-impact brevity with his four proven approaches:
Brief walks you through the more intense and complex process of distilling all of your information into the most effective message possible, regardless of length. You’ll learn to trim your ideas for your intended audience and to communicate in the most appropriate timeframe for each situation. As attention spans get shorter and decision-makers have less time to absorb your ideas and presentations, it is imperative that you craft your message carefully, the first time, and tailor it specifically to your target.
Written for business executives, sales and marketing professionals, entrepreneurs, and anyone who aspires to be a lean communicator, Brief: Make a Bigger Impact by Saying Less provides the tools you’ll need to be tight and get it right.
A hard to read book. It just doesn't hold your attention long enough to more than a few pages.Published 1 month ago by Kenneth Hladek
This was a fairly quick and easy read and the visuals provide a concise summary of the text. There are some great tips that I have already implemented in my work and personal... Read morePublished 1 month ago by Che Smith
Briefly, it must be followed. Concise is most impactful. Follow the recommendation. You'll win.Published 1 month ago by Made in Navy - Marine Corps
Loved this book. just what I needed to read to respect my busy client's timePublished 1 month ago by Miss M A G Lavecchia
Overall the book was helpful for its size. The author's anecdotes, while interesting, were often to focused on the importance of brevity in the military or on his own successes. Read morePublished 2 months ago by Sean C.
good info and help understand how to keep improving your presentationsPublished 2 months ago by California
Business communication is a tough world to navigate. We are afraid of saying too little and not making our point, but then we err on the side of saying too much and losing our... Read morePublished 2 months ago by Stacey Oliver
I usually not read much of this kind of books, but picking up this one was right thing to do.Published 3 months ago by Jarkko Juntunen