The Brighter Marketing Bible [Paperback]

Joanne Morley (Author), Siobhan Lees (Contributor)

Book Description

Publication Date: December 5, 2008

This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that wil

Editorial Reviews

From the Author

We are Joanne Morley and Siobhan Lees, co-directors of Brighter Marketing, a company we established in 2002 to provide marketing help, support and guidance through a unique coaching-based approach that helps our clients improve their businesses through effective marketing.

If you are looking for SWOTs, PESTLE analysis and Boston Consulting matrices, you won't find them in The Brighter Marketing Bible for Small Businesses - just real-life marketing ideas, tips and guidance that will get results. What's more you can get completely free marketing tips from our marketing blog and from marketing articles on the Brighter Marketing website

Before we set up Brighter Marketing, we worked in senior sales and marketing roles in a range of businessto-business (B2B) companies, some large, some small. These companies had one thing in common: much of their success was due to effective marketing that had to deliver results. Working in high-pressure environments meant we had to devise marketing campaigns that worked and delivered high-quality sales leads on a regular basis. And, for a number of years, that's what we both did - we set up marketing systems that provided consistent enquiries that ultimately led to sales revenue.

We have been in your situation. We have had our backs against the wall and had to create effective marketing programmes. We have felt the pressure, we understand what it's like. But we also know it doesn't have to be like that. Time has been a great teacher for both of us and, if we had only known then what we know now, perhaps we wouldn't have needed that towel to continually wipe the sweat from our brow.

This book has been written to help you reduce your stress levels and to save you the time and money you may currently be ploughing into marketing that doesn't seem to work, no matter how much you put in. Its goal is to give you the knowledge and tools you need to develop a highly effective marketing approach that can help you achieve the results you want from marketing.

About the Author

Siobhan Lees and Joanne Morley have over 40 years marketing and sales expertise, gained in a range of business to business organisations. They know what works and more importantly what doesn't. They set up Brighter Marketing in 2002 to provide marketing help, support and guidance using a unique coaching-based approach for improving businesses through effective marketing.

Product Details

• Paperback: 218 pages
• Publisher: Bookshaker (December 5, 2008)
• Language: English
• ISBN-10: 1905430477
• ISBN-13: 978-1905430475
• Product Dimensions: 9 x 6 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #395,252 in Books (See Top 100 in Books)
  • #8 in Books > Business & Investing > Small Business & Entrepreneurship > Mail Order

More About the Author

I am Joanne Morley,co-director of Brighter Marketing Ltd and together with Siobhan Lees we have authored The Brighter Marketing Bible a great book full of practical marketing ideas and techniques. I am a marketing expert and focus on helping organisations achieve more from their marketing working with Siobhan Lees my co-director, we can definitely help you unlock your marketing potential.

I have run Brighter Marketing for the past seven years, but before that I worked as a senior level marketer in a range of technology companies as well as Tesco.com. I have experienced the total range of marketing activities from advertising through to exhibitions, direct mail and much more.

Writing the Brighter Marketing Bible has enabled me to write down all the tips, marketing insider secrets and useful marketing information I have gathered over the years. It's not until you sit down to write a book that you realise how much marketing information you hold in you head that is of real use to other organisations.

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Making My Least Favourite Chore More Fun!, January 28, 2009

By 

Donna Higton "Donnaonthebeach" (Solihull UK) - See all my reviews
(REAL NAME)   

This review is from: The Brighter Marketing Bible (Paperback)

My least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.

I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!

4.0 out of 5 stars Straight forward marketing, January 9, 2009

By 

Susan E. Kersley "The Doctors Coach" (UK) - See all my reviews

This review is from: The Brighter Marketing Bible (Paperback)

I liked this book very much. The style is straightforward and easy to understand. It's an ideal book to read either from beginning to end or to dip into relevant chapters as necessary.
There are plenty of ways to improve your marketing, some I knew already but was pleased to be reminded of them, and others which stimulated some new thinking for me.
It is full of useful information, if you want a book which gives you all the essentials of marketing. All you need to do after reading it is to take action on the ideas and make a difference to your business!