5.0 out of 5 stars
Making My Least Favourite Chore More Fun!, January 28, 2009
This review is from: The Brighter Marketing Bible (Paperback)
My least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!
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4.0 out of 5 stars
Straight forward marketing, January 9, 2009
This review is from: The Brighter Marketing Bible (Paperback)
I liked this book very much. The style is straightforward and easy to understand. It's an ideal book to read either from beginning to end or to dip into relevant chapters as necessary.
There are plenty of ways to improve your marketing, some I knew already but was pleased to be reminded of them, and others which stimulated some new thinking for me.
It is full of useful information, if you want a book which gives you all the essentials of marketing. All you need to do after reading it is to take action on the ideas and make a difference to your business!
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