Working hard, providing a quality product or being personally determined to gut it out until people recognize your expertise and give you their business no longer attains high-level success. High-level success requires critical thinking; building visible market differentiation; and then outclassing the competition. This book identifies the brilliant strategies used by professionals, service companies and retail establishments to do just that ... beat the competition and thrive. But caution, the fatal blunders are practically invisible and almost always terminal. If you want to survive and thrive, read this book.
Robert E. Krumroy is president and CEO of Identity Branding, Inc. and e-Relationship, the #1 utilized e-tool in the financial industry. He is a frequent speaker to the industry, including multiple times at LIMRA, MDRT and GAMA International.
Krumroy began his career in the insurance business in 1973, qualifying for MDRT in 1974 at the age of 23 years old. He transitioned into management in 1976, and built one of the 100 largest financial services agencies in the United States. He qualified sixteen times for the Gold National Management Award and the prestigious Master Agency Award, before retiring in 1999.
Krumroy has been featured as a marketing columnist for the GAMA International Journal, author of eight books, Identity Branding - Distinct or Extinct, Brilliant Strategies and Fatal Blunders, Please...Make ME a Little Bit Famous, It's NOT About Luck!, The Prospect Relationship Ladder, Sell the PROBLEM - the Prospect will BEG for a Solution and Referrals Made Easy - It's Just NOT that Hard! He is a frequent contributor to numerous magazines and is a highly sought after marketing consultant.
He has been introduced on many occasions as one of the most brilliant marketing minds in America and is referred to as "America's Prospect Attraction Coach."
