Describes how the small businessman, entrepreneur or investor can take the right product to the marketplace for the smallest possible investment. Clear, step-by-step guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, it details product appeal; how to set up a product flow chart; how to predetermine manufacturing costs; how to keep expenses low; when to do a business plan and more. The author gives numerous examples of the right and wrong moves other people have made when marketing an idea.
Don Debelak is a well-known invention expert who has worked with new products and inventions for over 25 years. Don has worked with all types of business, especially as a consultant for the University of St. Thomas Small Business Development Center, from small one man service business to high-tech ventures that are set up to raise money and launch a new product.
Don also runs the One Stop Invention Shop, www.onestopinventionshop.net, an inventor assistance website.
