Bringing Graphic Design In-House: How and When to Design It Yourself [Hardcover]

OrangeSeed Design (Author)

Book Description

ISBN-10: 1592530222 | ISBN-13: 978-1592530229 | Publication Date: June 1, 2004 | Edition: 1

Bringing Graphic Design In-House is geared toward untrained and marginally trained "designers" working within a company that has decided do their design in-house rather than hire and outside firm, and small business owners that have to design their own collateral.

With the market being in such a tough place right now, more and more design is being pulled in-house to save money. The result is that untrained ôdesignersö are having to create collateral that can stand up to the competition (who may be using professional designers) and this can be a daunting task. Designing is difficult in a perfect world and even more difficult when one is dealing with a lack of a basic graphic design education.

The goal of this book is two fold. The authors not only address how to design it yourself, they also discuss instances where it is best to hire professional outside designers for specific portions of the work. Being able to evaluate your tools, your limitations, and the tasks at hand is vital to being able for success.

Editorial Reviews

About the Author

OrangeSeed designs corporate identity systems, brochures, advertising, and promotional material for business and consumer products and services. For fun and inspiration, the firm grows orange trees in the studio greenhouse.

Product Details

• Hardcover: 192 pages
• Publisher: Rockport Publishers; 1 edition (June 1, 2004)
• Language: English
• ISBN-10: 1592530222
• ISBN-13: 978-1592530229
• Product Dimensions: 10 x 8.1 x 0.8 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,815,664 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Exactly what i was looking for, October 10, 2005

By 

M. Hogan (Rochester, NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Bringing Graphic Design In-House: How and When to Design It Yourself (Hardcover)

This book has everything you would want to know from color to design layouts. I am a beginning graphic designer and this book has answered many of the questions that i had. A great purchase.

6 of 7 people found the following review helpful:

5.0 out of 5 stars Invaluable!, June 9, 2004

By A Customer

This review is from: Bringing Graphic Design In-House: How and When to Design It Yourself (Hardcover)

This book is excellent, it covers everything from basic graphic design guidelines (color, grid, type, paper etc) to production information. At the back of the book are tons of template designs for letterheads, brochures, logos, etc. that are really cool and fresh,and which you can copy. The authors make it simple and really easy to follow.

5.0 out of 5 stars Helpful for the designer twiceover, September 14, 2008

By 

Devvy Leys (Sydney NSW Australia) - See all my reviews
(REAL NAME)   

This review is from: Bringing Graphic Design In-House: How and When to Design It Yourself (Hardcover)

If you're a designer for an in-house department (hence the book's title), you'll find this book a great resource. For starting and being the one-woman design department, this book has the little bits of detail and information that just make things simpler, like standard sizes and checklists and such. It has reminders of the little things you may forget when you're the only one handling everything. And the book is useful for not only for your own work, but also as a resource to show the boss when he's asking for the ridiculous to the just plain terrible!