Customer Reviews

Bringing Graphic Design In-House: How and When to Design It Yourself

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This book has everything you would want to know from color to design layouts. I am a beginning graphic designer and this book has answered many of the questions that i had. A great purchase.

This book is excellent, it covers everything from basic graphic design guidelines (color, grid, type, paper etc) to production information. At the back of the book are tons of template designs for letterheads, brochures, logos, etc. that are really cool and fresh,and which you can copy. The authors make it simple and really easy to follow.

If you're a designer for an in-house department (hence the book's title), you'll find this book a great resource. For starting and being the one-woman design department, this book has the little bits of detail and information that just make things simpler, like standard sizes and checklists and such. It has reminders of the little things you may forget when you're the only one handling everything. And the book is useful for not only for your own work, but also as a resource to show the boss when he's asking for the ridiculous to the just plain terrible!

If you're are starting up your own graphic design team this book addresses and makes recommendations on: hiring, software, hardware, branding your organization and more. It has A-Z collateral examples like websites, newsletter, brochures, giveaways, banners, trade show graphics, direct mailers, stationary.. and the like. One of the best resources I've come across.

Graphic Design is a lot more than putting cool graphics and arranging them! To say that you can learn how to be a "graphic designer" from a book is laughable! it is an insult to the people who, like me, go to a school and train for years with some amazing designers as professors.
There is absolutely no way you can learn typography, good identities, etc. from a book. If you want to call yourself a graphic designer, go to school!