Bringing the Social Media Revolution to Health Care [Paperback]

Mayo Clinic Center for Social Media (Author)

Book Description

Publication Date: October 10, 2012 | ISBN-10: 1893005879 | ISBN-13: 978-1893005877 | Edition: 1

A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond “how to” and presents strategic reasons to integrate social media into health care marketing and communications. Essays by thought-leaders and hands-on participants in health care social media bring the strategy and practice of social media to life. Includes: Foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns and a checklist for strategic planning.

Editorial Reviews

About the Author

Essays by thought leaders in health care social media: Lee Aase, Patricia Anderson, Phil Baumann, Ed Bennett, Andre Blackman, Christopher Boyer, Christopher Burgess, Dave deBronkart, Susanna French, Meredith Gould, Dan Hinmon, Shel Holtz, Aldon Hynes, Matthew Katz, Dana Lewis, Howard Luks, Cynthia Floyd Manley, Bertalan Mesko, Jill M. Plevinsky, Mark Ryan, Mike Sevilla, Christian Sinclair, Reed Smith, Wendy Sue Swanson, Mary Pat Whaley, Robert West, Colleen Young, Kelly Young.

Product Details

• Paperback: 112 pages
• Publisher: Mayo Foundation for Medical Education & Research; 1 edition (October 10, 2012)
• Language: English
• ISBN-10: 1893005879
• ISBN-13: 978-1893005877
• Product Dimensions: 7.3 x 5 x 0.5 inches
• Shipping Weight: 5 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #62,388 in Books (See Top 100 in Books)
  • #55 in Books > Medical Books > Administration & Medicine Economics > Hospital Administration

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

4.0 out of 5 stars Bringing the Social Media #Revolution to Health Care January 8, 2013

By Kathy A. Nieder MD

Amazon Verified Purchase

Required reading for anyone making the Social Media plunge in a health care position. A collection of "Tips&Tricks" from the veterans who have been doing it for years coming from one of the foremost health care institutions in the US.

1 of 1 people found the following review helpful

5.0 out of 5 stars Practical guide to building a social media strategy December 17, 2012

By Christopher Boyer

Amazon Verified Purchase

This book is a perfect start for healthcare communicators and marketers to start developing a comprehensive digital strategy. From high-level strategic imperatives that help frame the reasons to embrace social media, to practical tips on using various social media tools, this book is written by leaders in the industry based on their real-life experience with social media.

5.0 out of 5 stars Mayo Clinic staff do it right! May 1, 2013

By mra1614

Amazon Verified Purchase

Would recommend to any businesses planning to use social media for their marketing programs! Mayo Clinic does it right in my opinion!