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Bringing the Social Media Revolution to Health Care 1st Edition

4.3 out of 5 stars 15 customer reviews
ISBN-13: 978-1893005877
ISBN-10: 1893005879
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Editorial Reviews

About the Author

Essays by thought leaders in health care social media: Lee Aase, Patricia Anderson, Phil Baumann, Ed Bennett, Andre Blackman, Christopher Boyer, Christopher Burgess, Dave deBronkart, Susanna French, Meredith Gould, Dan Hinmon, Shel Holtz, Aldon Hynes, Matthew Katz, Dana Lewis, Howard Luks, Cynthia Floyd Manley, Bertalan Mesko, Jill M. Plevinsky, Mark Ryan, Mike Sevilla, Christian Sinclair, Reed Smith, Wendy Sue Swanson, Mary Pat Whaley, Robert West, Colleen Young, Kelly Young.
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Product Details

  • Paperback: 112 pages
  • Publisher: Mayo Foundation for Medical Education & Research; 1 edition (October 10, 2012)
  • Language: English
  • ISBN-10: 1893005879
  • ISBN-13: 978-1893005877
  • Product Dimensions: 5 x 0.3 x 7.5 inches
  • Shipping Weight: 5.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #329,173 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Michael Soulen on January 20, 2014
Format: Kindle Edition Verified Purchase
starts off puroporting to be a product of the Mayo Clininc center for social media, but in fact is just a series of cheerleading anecdotes from early adopters of various forms of on-line communication in a variety of medical settings. More inspirational than how-to.
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Format: Kindle Edition Verified Purchase
Honesty, this book doesn't even count as a primer to social media. There is nothing at wrong with anything written, and the contributors are wonderful, but the overall feel of this book lacks engagement.
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I liked the book throughout. Last wekend I read Bartaln Meskós Social Media in Cinical Practice an have found the information provided additive an complementary. No downside, but the chapter on legal constraints damped the hype a bit!
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If you're hesitant about integrating your healthcare "self" into Facebook, emails, Twitter, et. al. then the rationales shared by the contributing writers may make your pending cognitive dissonance dissolve. Let's face it, it's a new age kind-of-day. Communication, marketing, advertising, etc. are way beyond just news and magazine print avenues. This book of short essays says: "Jump in the water's fine."
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I really enjoyed this quick read. Lee Aase and Farris Timimi go a great job of bringing together about 30 forward-thinking contributors and thought leaders in health care--each of which adds a short, thoughtful point to this discussion. Thanks. I'm going to apply some of this content in our work with dental practices.
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Enjoyed reading this. Laid out a nice plan to implement social media platforms in health care settings.
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This book is a perfect start for healthcare communicators and marketers to start developing a comprehensive digital strategy. From high-level strategic imperatives that help frame the reasons to embrace social media, to practical tips on using various social media tools, this book is written by leaders in the industry based on their real-life experience with social media.
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Required reading for anyone making the Social Media plunge in a health care position. A collection of "Tips&Tricks" from the veterans who have been doing it for years coming from one of the foremost health care institutions in the US.
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