From the Back Cover
Too many business books are sophisticated in technical understanding of entrepreneurship but skim over or ignore the moral complexity of starting and growing an enterprise. In a similar way, books on the moral and spiritual life are naïve when it comes to the difficulties and pressures of running a business. Bringing Your Business to Life integrates business practice and theory, drawing upon a rich virtue tradition from Scripture and Western philosophy combined with case studies of entrepreneurs who reveal their struggles to remain faithful to the virtue precepts within their businesses. You will be inspired and motivated to take your faith to work as you think about how to apply the principles, practices and portraits presented in these pages. Bringing Your Business to Life explores the fact that oftentimes much more than a fresh approach and a good business plan are needed to strengthen the opportunities for success within an entrepreneurial business environment. The more that young entrepreneurs can learn to embrace a balanced work-life ratio, while incorporating virtue and holistic thinking into their business model, the better chance their small businesses will stand to succeed. Mike Curb, Founder, Curb Records
About the Author
JEFFREY CORNWALL is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. He has held several faculty positions and was co-founder and President/CEO of a fast-growing corporation before returning to academics. Dr. Cornwall consults with a variety of businesses, is the author of four books and has a top-rated blog, The Entrepreneurial Mind.
MICHAEL NAUGHTON holds the Moss Endowed Chair in Catholic Social Thought at the University of St. Thomas, Minnesota. He is the director of the John A. Ryan Institute for Catholic Social Thought and he is the author and editor of several books and dozens of articles.