British Tourism: The Remarkable Story of Growth [Hardcover]

Victor T.C. Middleton (Author), Leonard J Lickorish (Author)

Book Description

Publication Date: June 27, 2005 | ISBN-10: 0750633743 | ISBN-13: 978-0750633741

Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. It looks in detail at the following key areas:

* The roots of post war tourism growth
* Developments in transport and regulation
* Developments in accommodation and visit attractions
* Marketing developments and trends - the role of entrepreneurs
* Tourism trends into the 21st century

* Offers comprehensive evaluation of post war developments in the British tourism industry
* Acts as a single reference resource for students and academic researchers

Editorial Reviews

Review

"It gives me pleasure to commend this book to all with an interest in how tourism grew from summer seasonal holidays, to a thriving year round modern sector of the U.K. economy that is relevant to just about every community in the land."

Taken from the foreword by Lord Montagu of Beaulieu

"Although the preface states that this book does not set out to be either a textbook or a scholarly academic history, in reality, it is a near combination of both. For serious students of our tourism sector and also for those with a lighter interest in the subject, it is a must."

John Lee, Chairman of The Association of Leading Visitor Attractions & Minister of Tourism 1987-1989.

"British Tourism indeed documents a remarkable story and highlights the main events and developments, as well as the key players set in the context of economic, social and political conditions in Britain after World War II.

It is first and foremost a good read whether one has or has not a particular interest in tourism. There can be few if any, however much involved in travel and tourism, who will not discover here new facts and insights. For students of tourism this is essential reading."

Professor Rik Medlik, Author, Consultant, Educator and Emeritus Professor, University of Surrey

"British Tourism is essential reading for students, career minded people in tourism and others interested this fascinating sector of modern society, not to mention the politicians and civil servants who have, alas, contributed so little of constructive use to the story."

John Seekings FTS

"This a comprehensive, learned and insightful study of one of the great British success stories of the twentieth century and surely a must read for anyone wanting to truly understand how the tourism industry has grown and evolved."

Stephen Moss CBE, Chairman, Springboard UK

"This fascinating book is a highly readable swing through one of the country's most dynamic growth industries".

Miles Quest, British Hospitality Association Journal


"[This] fascinating book is a highly readable swing through one of the country's most dynamic growth industries."
- Hospitality Matters

Book Description

Single reference resource on the growth of British Tourism over the last fifty years.

See all Editorial Reviews

Product Details

• Hardcover: 240 pages
• Publisher: Butterworth-Heinemann (June 27, 2005)
• Language: English
• ISBN-10: 0750633743
• ISBN-13: 978-0750633741
• Product Dimensions: 9.5 x 6.4 x 0.7 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #6,084,447 in Books (See Top 100 in Books)

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