From the Back Cover
THE DECISION-MAKER'S SURVIVAL GUIDE TO UNDERSTANDING--AND PROFITTING FROM--BROADBAND!
GET THE ANSWERS TO HELP YOU MAKE ALL NEEDED DECISIONS: FINANCIAL, MANAGEMENT, MARKETING, EQUIPMENT, APPLICATIONS, PROTOCOLS
With savvy from both the technical and business sides of telecom, and a knack for writing in "plainspeak", expert P.J. Louis answers essential questions about broadband and explains how to maximize the network resources you already have.
This one-of-a-kind volume gives you a practical approach to broadband delivery and dissects competing technologies in terms that are important to you--markets and business opportunities. You'll find jargon-free, business-based descriptions of products/technologies, applications, and interrelationships--with an emphasis on key comparison factors needed for decision-making.
Writing with the surety and thoroughness of a telecom insider and business executive, Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure--minus the heavy-duty math.
Louis gets you to focus on the basics, the needs of the customer, and the needs of the marketplace. "Telecommunications service provisioning is like national politics; at the end of the day it is all local." - P. J. Louis
For an unequaled overview of broadband--one that can help you make the most profitable businesss, technical, and career decisions--no guide but BROADBAND CRASH COURSE will do!
No matter where you work in telecom, this guide provides facts and insights you need on everything from basic to advanced issues. Look inside to learn about:
* Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.)
* Benefits of wireline and wireless broadband technologies.
* Service bundling and provisioning across the wireline and wireless broadband networks.
* The Local Loop and its future.
* Coaxing more applications from the technologies you've got
* Business models that have proven themselves in the real world
* 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?
Quote:
"Broadband is a disruptive technology that is transforming communications--you need to get up to speed. This crash course will do just that!" - Lawrence J. Chu, President of Mediacom Group
About the Author
P.J. LOUIS is a telecommunications industry expert, currently consulting in the financial arena. Louis had been Vice President of Marketing and Project Management at TruPosition, Inc., a leader in wireless location systems. A former Director of Network Technology at NextWave Wireless, he is an electrical engineer with a master's in technology management who understands both business and technical sides of communications. The author of Telecommunications Internetworking and the M-Commerce Crash Course, he is also a former senior managing engineer at Bell Communications Research, Inc. and former engineering director (and chief of staff for engineering) for NYNEX. Louis had been responsible for planning and rolling out the Equal Access switching configurations, first out-of-band signaling networks (SS7 networks), the telecom industry's early intelligent networks, the first generation of digital switches, first and second generation wireless network interconnections (both Bellcore and TIA versions), and the wireless industry standard called IS-41 (from Revision 0 through C). For several years, Louis also served as a standards committee chairman in the ANSI accredited Telecommunications Industry Association (TIA). Louis has been fortunate to have been a part of many of the telecom industry¿s technology and business evolutionary stages.
Louis was a member of the editorial advisory board for Cellular Marketing Magazine. Louis has been a featured writer for Cellular Networking Perspectives; an industry newsletter. Louis is a senior member of the Institute of Electrical and Electronics Engineers (IEEE). Louis was a former officer of the IEEE's Communications Society, NY Section. Louis is a member of the Radio Club of America. Louis is a member of the Association of Old Crows. He earned his B.S. in electrical engineering at Columbia University and his M.S. in technology management from Polytechnic University of New York. Mr. Louis is often a featured speaker at gatherings of telecom professionals.
