Broadcast/Cable Copywriting (6th Edition) [Paperback]

Peter B. Orlik (Author)

Book Description

ISBN-10: 020527143X | ISBN-13: 978-0205271436 | Publication Date: July 8, 1997 | Edition: 6

Orlik's Broadcast Cable Copywriting, 6/e is the latest version of what long has been the most widely used text for learning how to write all types of copy for the electronic media. The book addresses the basic rules and techniques common to audio/visual writing with a depth of coverage unmatched by its competitors, but without assuming any prior writing, production, or advertising experience on the part of the reader. The sixth edition constructs an expansive communication context for copywriting: from basic station IDs, to infomercials, to comprehensive campaign creation. Along the way, the text introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and layouts. The text's four part organization begins with coverage of the fundamentals common to all phases of radio/TV scripting. It then moves to two expanded sections on writing for the audio and visual media respectively. The final section focuses on designing and executing complete campaigns for both commercial and public service clients.

Editorial Reviews

From the Back Cover

Broadcast and cable copywriting is a widespread enterprise that requires thousands of practitioners. It is a function that every local outlet must perform, and activity in which every advertising, public relations, marketing, and other corporate entity communicating via mass electronic pathways must engage. People need this fundamental skill in order to not be ignored in the workplace and even on the Internet. Unmatched by its competitors, this book addresses all the basic rules for and techniques common to audio/visual writing. This book is ideal for the experienced media professional and the novice writer.

Product Details

• Paperback: 492 pages
• Publisher: Allyn & Bacon; 6 edition (July 8, 1997)
• Language: English
• ISBN-10: 020527143X
• ISBN-13: 978-0205271436
• Product Dimensions: 9.2 x 7 x 0.8 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,663,768 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars The only book I kept from Grad School, May 12, 2000

By 

Prof Zarkof (On the move with Flash Gordon) - See all my reviews

This review is from: Broadcast/Cable Copywriting (6th Edition) (Paperback)

Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.