As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
3.0 out of 5 stars
Standard Intro to TV and Radio Text Book,
By A Customer
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This review is from: Broadcasting in America: A Survey of Electronic Media (Paperback)
This is a popular text for your basic college TV and Radio intro class. I have used it for several years myself and it's a fine overview of the subject. Gets pretty technical on electronic stuff and has less on broadcast history and personalities (in my view). Also, since the death of one author the book has become more dated each year and will continue to do so unless they do a fairly significant rewrite.
3.0 out of 5 stars
Not Too Current,
By Jared M. "Jared" (New York) - See all my reviews
This review is from: Broadcasting in America: A Survey of Electronic Media (9th Edition) (Paperback)
This book covers the history of radio and tv well, but it really isn't too current with some of the new broadcasting standards and new research methods going on.
4.0 out of 5 stars
Covers the Subject Well,
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This review is from: Broadcasting in America: A Survey of Electronic Media (Paperback)
Among the historical aspects of broadcasting covered are: development, technology, economics, programming, impact, regulation, and international aspects. The book's beginning tells us that broadcasting has consequences and that theme runs through the text. We're given clear definitions of the key terms used by media professionals and a historical context of their development.Appropriate charts, graphs, and photos add an element of visual explanation to accompany the written descriptions. The sections on regulation and audience research emphasize the importance of those two components for students interested in entering the field. This book is a good introduction to the industry's founding and place in American culture.
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