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Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media Paperback – March 31, 2011

ISBN-13: 978-0073512037 ISBN-10: 0073512036 Edition: 7th

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Product Details

  • Paperback: 352 pages
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 7 edition (March 31, 2011)
  • Language: English
  • ISBN-10: 0073512036
  • ISBN-13: 978-0073512037
  • Product Dimensions: 8 x 0.5 x 9.9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #85,158 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of “outstanding contributions to electronic media education.” He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York. A graduate of Queens College, the City University of Anew York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman teaches and conducts research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels.

Fitz J. Messere is Associate Professor, Communications Stujdies at SUNY Oswego. He has worked extensively int he field and is an Annenberg Faculty Fellow.

Customer Reviews

3.1 out of 5 stars
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By emily on June 19, 2013
Format: Paperback Verified Purchase
DO NOT RENT FRoM AMAZON

I rented this book for $30 and mailed it back on time.. I barely used the book and they sent it back to me and charged me an additional $150 for "cover damage" the book looks exactly the same as when i got it originally.

Take a picture of the book when you get first receive it.

Also this book was used so im not quite sure why i have to pay the full $180

Amazon stole from me and i will never use this site again. And I want you to se great caution when renting books off of this site.
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3 of 3 people found the following review helpful By Brett Garling on November 21, 2012
Format: Paperback
This is a great introduction to modern electronic media. As far as internet radio goes, it does leave out some of the more cutting edge players in the game like RADIONOMY.
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2 of 2 people found the following review helpful By SFG_yaya on January 19, 2013
Format: Paperback Verified Purchase
this book i'm using for my Intro to radio broadcasting class and got in just in time for class. I am so excited to learn much more and I've pre-read some pages and its very informative!

Thanks to my Amazon Prime Student it came in quick shipping and i love it.
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By Anthony Pitino on February 15, 2014
Format: Paperback Verified Purchase
Though the book is in one piece, it has writing all over the inside. I wouldn't mind it as much, if the price was lower because of its condition.
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Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media
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