A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques. Each brochure featured - categories include corporate, creative, high-tech, children and retail - is accompanied by informative text outlining the brief from the client, the creative process and the technical details of the printing and construction. Brochure design is one of the most common jobs for graphic designers and this book should be of use as a source of inspiration. Sidebars entitled "One Step Beyond" look at particular examples and offer additional visuals of specific brochures that have taken the idea of conveying information to a high level.
Lisa L. Cyr is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage, assemblage and sculpture, Cyr's visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist's expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.
A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr's artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr's art is included in the permanent collection of the Museum of American Illustration as well as in private collections.
Cyr has authored seven books on art and design, including the cutting-edge, mixed media best seller entitled Art Revolution (North Light Books). The artist also writes for many of the creative industry's leading art publications, including Communication Arts, Applied Arts, The Artist's Magazine, How, Step inside Design, ID, Alt Pick and many others. Her books and articles range from revealing issues that face the creative industry to profiling top talent in the business.
In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on innovative, mixed media techniques at professional organizations, universities and trade conferences. She also teaches in several of the top MFA graduate programs in the country. Her insightful, thought-provoking and highly visual lectures, entitled Work as Play, Reinterpret, Reinvent and Redefine, The Art of Promotion and Creatively Speaking, inform, inspire and motivate. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.
Visit her website at www.cyrstudio.com and blog at www.lisalcyr.wordpress.com or network with her on Facebook at www.facebook.com/pages/Lisa-L-Cyr/93726883271 or Twitter at www.twitter.com/LisaLCyr.
