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Brochure Design That Works: Secrets for Successful Brochure Design Paperback – October 1, 2002


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Product Details

  • Paperback: 159 pages
  • Publisher: Rockport Publishers (October 2002)
  • Language: English
  • ISBN-10: 1564969126
  • ISBN-13: 978-1564969125
  • Product Dimensions: 10.6 x 9.3 x 0.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,730,207 in Books (See Top 100 in Books)

More About the Author

Lisa L. Cyr is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage, assemblage and sculpture, Cyr's visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist's expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.

A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr's artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr's art is included in the permanent collection of the Museum of American Illustration as well as in private collections.

Cyr has authored seven books on art and design, including the cutting-edge, mixed media best seller entitled Art Revolution (North Light Books). The artist also writes for many of the creative industry's leading art publications, including Communication Arts, Applied Arts, The Artist's Magazine, How, Step inside Design, ID, Alt Pick and many others. Her books and articles range from revealing issues that face the creative industry to profiling top talent in the business.

In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on innovative, mixed media techniques at professional organizations, universities and trade conferences. She also teaches in several of the top MFA graduate programs in the country. Her insightful, thought-provoking and highly visual lectures, entitled Work as Play, Reinterpret, Reinvent and Redefine, The Art of Promotion and Creatively Speaking, inform, inspire and motivate. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.

Visit her website at www.cyrstudio.com and blog at www.lisalcyr.wordpress.com or network with her on Facebook at www.facebook.com/pages/Lisa-L-Cyr/93726883271 or Twitter at www.twitter.com/LisaLCyr.

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Midwest Book Review on January 5, 2003
Format: Paperback
Brochure Design That Works deserves a very high recommended as an important tool for graphic designers and business executives charged with the responsibility for creating effective, attractive brochures. Nationally and internationally recognized brochures demonstrated here for efficiency range from corporate client work to institutional, educational and arts brochures. Individual chapters probe each completed work for the elements which make it a success, from its initial idea to technical aspects of its production.
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3 of 3 people found the following review helpful By Don Eglinski on January 11, 2005
Format: Paperback
This is a decent collection of different works, offering a wide array of samples to, well, sample. Nothing too radical here, nothing too memorable, nothing too exemplary of really anything. Kind of a safe play in presenting nice designs of safe works. Worth perusing, perhaps not purchase, though?
I give them credit for including descriptions of the product and why the designers went with certain designs in the end. But, in the end, it was still just a brief look over a bunch of different brochures with nothing. If you're looking for a rainbow of styles, this is for you.
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1 of 1 people found the following review helpful By L. Choi on January 30, 2006
Format: Paperback
I dont really like the content, the designs are not really creative, the one who design or did the book layout, didnt

even seem like an artist. I would have returned the book, if the shipping fee did not cost more than the book itself. You can just check out the other books on brochure designing, that might be better.
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