BC begins with an analysis of the reader's creative traits and their style of creative thinking. It follows with chapters on how to maximize each.
After the focus on the reader is a discussion of various external and internal blocks of creativity and creativeness with several examples of how the reader can eliminate or move around them.
Then BC provides several idea generating tools and a creative problem solving model with exercises to help the reader develop a working knowledge with each.
The final section of BC focuses on how managers and leaders and parents as well can help develop the creative thinking of other people as a team leader.



