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11 of 12 people found the following review helpful:
5.0 out of 5 stars
An engaging memoir that deserves a wide audience, October 14, 2006
This review is from: Brothers of Iron: Building the Weider Empire (Hardcover)
This engaging memoir deserves a wide audience. Anyone interested in bodybuilding, weightlifting, sports medicine, the history of the fitness movement, magazine publishing, marketing, motivational thought, Napoleonic history, or diplomacy will find this book worth reading. Schwarzenegger fans may learn a few new things about the Governator, who was Joe "Master Blaster" Weider's star protégé in the early 70's and features prominently in the narrative.
Since the Weiders pretty much created modern bodybuilding (bodybuilding = improving the fitness, shape and size of your body through exercise), this is a must-read for anyone who is seriously interested in that subject. How the Wieders differentiated bodybuilding from weightlifting, and the running battle that weightlifting impresario Bob Hoffman fought against Joe Weider for decades, is one of the major narrative threads. Another is Ben Weider's quest to establish the International Federation of Bodybuilders (IFBB) worldwide, and have bodybuilding recognized by the International Olympic Committee. Building the Weider enterprise -- publishing, exercise equipment, food supplements and so forth is another thread that provides an interesting case study in entrepreneurship, with all the good luck, bad luck, shrewd decisions and blunders you would expect in a sixty year career.
On the motivational side, this memoir reminded me of a Somerset Maugham short story where a verger (lay minister) loses his job because of illiteracy, becomes a tobacco store magnate, and is asked by an astounded banker where he would be if he could read and write. He answers "I'd be verger of St. Peter's, Neville Square." Well, apparently Ben Weider would have been an RCMP officer (he was rejected because he was Jewish), and Joe Weider would have been a tradesman (he lacked the two years of high school the trade school required). These are honorable occupations, but the point is that for both men, as for Maugham's verger, what the world considered handicaps steered them to great success. I say "steered" because millions of people in similar situations do not achieve extraordinary things. The additional factor that propelled the Weiders was tireless dedication to goals they firmly believed would ultimately be achieved. However, I disagree with Joe Weider's taking his success as proof that individuals shape historical forces and not vice versa. If Joe had believed that unicycling was the key to worldwide health and fitness, I think things would have turned out quite differently, regardless of his dedication. Of course I could be wrong, and we might all be riding unicycles instead of working out.
Reading how Ben Weider managed to build the IFBB sports federation, established bodybuilding in communist countries, and eventually won provisional recognition for bodybuilding as an Olympic sport (it took 40 years) will give you better pointers on practical diplomacy then you will get by reading Sumner Welles and maybe even George Keenan. I normally don't think of bodybuilders as diplomats. I also don't think of them as historians, so I was surprised to learn that Ben Weider was largely responsible for proving the theory that Napoleon was poisoned -- this is now generally accepted as fact -- and was awarded the French Legion of Honor as a result.
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9 of 10 people found the following review helpful:
5.0 out of 5 stars
A Dynamic Read, November 1, 2006
This review is from: Brothers of Iron: Building the Weider Empire (Hardcover)
Joe Weider made his name and his fortune promoting the sport he loves and for which he has an astounding amount of passion --- bodybuilding. There is no one who even comes close to putting the sport of bodybuilding on a par with other sports. Nor is there anyone who has come close to promoting bodybuilding or resistance training as a way to gain health that can last a lifetime.
This book is extremely well written. I suspect that's because a professional writer was brought in to make that happen and Mike Steere did a wonderful job. However, one can certainly see the different styles in communication in the chapters written by Joe and by brother Ben.
The really fun reading, the wonderful reading was that in the chapters written by Joe. But one will notice soon into the book that it is a love fest by Joe Weider to Joe Weider.
Weider blames other people for his failures, including a near bankruptcy and a failed first marriage. He also shows an incredible lack of love or human caring for his one and only child by his first wife. He mentions the child in passing and with no emotion. One wonders why he married a woman he didn't love or resect.
All through the book Joe Weider brags about all he did for the sport of bodybuilding and he takes full credit for it all. He puts down numerous other people in the business.
When Arnold was giving a speech and didn't give Joe credit for making it all happen for him, Joe was angry and upset. He wanted the credit and he wanted it publically. Well, truth be told, he deserved the credit. Arnold would still be a nobody in Austria without Joe Weider. And one needs to understand that egos are as huge as muscles in bodybuilding.
This book gives us a look at the golden years of bodybuilding. It gives us the history of bodybuilding. It's an incredibly powerful and exciting book that gives us an insiders view into bodybuilding from the beginning.
There has been a lot said about Joe Weider. Much of it bad. Bodybuilding is perhaps the only sport that has no sanction against the use of anabolic steroids.
The articles we read in Muscle and Fitness, while great reading, offer workouts that the average person can't do. One has to be juiced to be able to handle all the reps and sets and gym time advocated in the articles. And one certainly has to be juiced to gain the mass of a Ronnie Coleman and the other greats of today. Even Arnold admitted taking steroids in his day and he was nowhere as big as the guys (or some of the gals) today.
Weider comes off as a bit of sexist. He also comes off as very tight with money. Perhaps one can forgive that in a man of his age as long as you don't have to live with him or be around him.
Anyone who is the least bit interested in bodybuilding, in running a business, in the magazine business or sports business should read this book. It's one of the best books I've read in a long time.
You can't help come away with inspiration if you're a businessperson and a glowing love and respect for bodybuilding if you love the feel of iron working muscle and know the value of regular lifting.
I highly recommend this book. It's perhaps the best book of the year --- at least out of the books I've read.
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7 of 8 people found the following review helpful:
1.0 out of 5 stars
A couple of con men, April 2, 2010
This review is from: Brothers of Iron: Building the Weider Empire (Hardcover)
Joe Weider destroyed bodybuilding. Prior the rise of the Weider empire, and the drugs and mis-information that are a huge part of it, bodybuilding was a healthy endeavor. Before the early 1960's bodybuilders actually got big and stayed big for deacdes without drugs. Training programs were sensable and healthy. A guy like Grimek or Clancy Ross could compete at a natural 220 lbs., look great for deacades and live to a ripe old age. Weider and the drug culture that he promoted ruined all that. Weider created a system where the only way to win was to get bigger and bigger year after year. Of course this means taking more and more drugs. All the while Weider is raking in the cash while guys like Andreas Munzer and Mohammed Benaziza (sp?) died horrible deaths chasing down that Sandow trophy. Their blood is on Weiders hands. To all the young guns tempted by Weider and the glossy magazines (muscle comics), realize this.....it's all an illusion. You can't have what you see is those ridiculous magazines. There is nothing in those magazines that is going to help you in any way. They exist solely to sell suppliments that you don't even need. There is a better way. Forget Weider and the fantasy he sells. Study the ways of the old timers who got big before drugs were even available. They got big and stayed big. They were as strong as they looked. They were as mentally healthy as they were physically healthy. They didn't wind up killing themselves like DeMayo, or killing others like Bertil Fox or Craig Titus. There was a Golden Age of bodybuilding that existed before you or I were even born. Ironically, this is the only time that Joe Weider, himself, ever had ANY muscle. Back then men got big by using what worked and scrapping what was nonsense. These days no one is getting big. Forget Weider and the unatainable fantasy he sells. Work towards something that you can actually achieve.
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