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Brown Is the New White: How the Demographic Revolution Has Created a New American Majority Hardcover – February 2, 2016

4.6 out of 5 stars 62 customer reviews

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Editorial Reviews

Review

Praise for Brown Is the New White
"It’s good news that, by some ways of figuring, America already has a progressive, multiracial majority. Now we all need to get to work mobilizing ourselves so that actual political power reflects that new math—this volume is a big help!"
Bill McKibben, environmentalist and author of Hope, Human and Wild

“[A]stute…Phillips’ writing style is clear and concise—laying out his argument with deceptively simple grace.”
The Root

“A detailed, data-driven illustration of the rapidly-increasing number of racial minorities in America.”
NBC News

“This slim yet jam-packed call to action will be in demand, both because Phillips is a popular pundit and because the time is ripe for an upheaval in politics-as-usual.”
Booklist

"[M]akes a compelling argument for prioritizing people of color in campaign design."
Publishers Weekly

"Steve Phillips is not only an author writing about the potential of a ‘New American Majority.’ He is one of its gifted architects, an innovator with deep roots in electoral politics and a passion for connecting people of every race and background in common purpose. His energetic book, Brown Is the New White, is both a fascinating exploration of today’s rapidly changing demographic landscape and an opportunity to see the future through the eyes of one of America’s most engaging public servants and progressive political minds."
Henry Louis Gates Jr., Alphonse Fletcher University Professor, Harvard University

“A passionate discussion of race and politics sure to inspire heated debate and, hopefully, proactive solutions.”
Kirkus Reviews


"A must-read for anyone seeking to make change happen, from small towns to the halls of Congress to the White House."
John Podesta, former Chief of Staff to President Bill Clinton and former Counselor to President Barack Obama

"Steve Phillips has a deep understanding of how the civil rights movement changed America. His book sparks an important conversation about what increasing racial and cultural diversity will mean for American politics and policy."
Senator Cory Booker

"A wake-up call showing that conservatives are actively courting Latino voters, knowing they must expand their tent. Progressives had better heed this call and invest in a broader, more ambitious strategy to solidify the support of the Obama coalition."
Maria Echaveste, former White House deputy chief of staff to President Bill Clinton

"In this compelling new book, Steve Phillips lays out the plain facts regarding why progressives must act now to turn America’s changing demographics into a political majority that could lead our nation for decades to come."
Congressman Mark Takano

"Steve Phillips has been far ahead of the curve in understanding not only where America is but what America will be. Both the analysis and vision that runs through this book should be required reading for all policy makers and political leaders committed to ensuring our country works for all of us."
Neera Tanden, president, Center for American Progress

"Steve Phillips understands, honors, and illuminates how the transformational work of Dr. King fundamentally changed the composition of the country such that justice-making is possible now more than ever. Decades after Nixon’s cynical political calculation, the time is ripe for a new Southern strategy. This book helps point the way."
Reverend Raphael Warnock, senior pastor of Ebenezer Baptist Church, spiritual home of the Reverend Dr. Martin Luther King Jr.

"Steve Phillips has provided a vital roadmap to a more hopeful, more inclusive America. Let’s pay attention to this important book as we gear up, in 2016, to use our votes to make real change."
Van Jones, founder, the Dream Corps, CNN contributor, and author of The Green Collar Economy and Rebuild The Dream

About the Author

Steve Phillips became the youngest person ever elected to public office in San Francisco and went on to serve as president of the Board of Education. He is a co-founder of PowerPAC.org, a social justice organization that conducted the largest independent voter mobilization efforts backing Barack Obama, Cory Booker, and Kamala Harris. In 2014, he co-authored the first-ever audit of Democratic Party spending and was named one of “America’s Top 50 Influencers” by Campaigns & Elections. He has appeared on multiple national radio and television networks, including NBC, CNN, Fox News, and TV One. He was a featured speaker at the City Club of Cleveland in 2014, and his address on race and politics was nationally broadcast on C-SPAN. He holds a BA from Stanford University and a JD from Hastings College of the Law. He is the author of the New York Times bestseller Brown Is the New White.
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Product Details

  • Hardcover: 224 pages
  • Publisher: The New Press (February 2, 2016)
  • Language: English
  • ISBN-10: 1620971151
  • ISBN-13: 978-1620971154
  • Product Dimensions: 5.5 x 0.9 x 8.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (62 customer reviews)
  • Amazon Best Sellers Rank: #49,225 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
I am a working mom with a job plus side gigs and a 19 month old plus 4 year old. I have read TWO books cover to cover since I had kids. This is one of them! Read it and give one to a friend. It is engaging, full of anecdotes and stories, hard hitting facts, and sharp analysis. Its not academic - it is for people interested in the moral imperative and practicality of winning progressive policies and candidate battles that will create an America that works for EVERYONE. Its about time progressives are taken to task for misuse and mis-investment of time and resources towards chasing white swing voters when there is already a New American Majority; people of color, immigrants, and progressive whites. Steve Phillips makes the compelling case for why we need to be the leadership of now and the future; our histories and life experiences make us ask "what is justice?" on a daily basis.... teach us how we must struggle to close the gap between America's promise and its reality.
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Format: Hardcover
Steve Phillips dedicates this book to Jesse Jackson, noting that he "risked his life to show the world the power and potential of an electoral rainbow coalition connected to the movement for social justice." A quarter of a century later, Phillips puts together the statistics and demographic facts to show how that maturing rainbow coalition is the future of progressive politics.
And he asks the obvious question--why is the national Democratic Party still overly concerned with pursuing White "Reagan Democrats" instead of doing its best--and spending its resources--to maximize the registration and turnout of the growing numbers of African-American, Latino, and Asian-American voters?
This book is well-written, reality-based, and very timely for an election year.
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Format: Hardcover
I'm a white liberal, a "progressive" who was part of that proud, beaming, hugging, tears-of-joy crowd watching the returns in November 2008 as America elected Barack Hussein Obama president of the United States. I'm still proud -- IMHO President Obama hasn't gotten nearly enough credit, even among progressive types, for all that has been accomplished on his watch -- but I'm concerned, too: eight years on, the Democratic Party *still* hasn't learned the lessons of Obama's two victories. We've seen it in two disastrous mid-term elections (2010 and 2014) when far too many Dem candidates ran away from Obama, urged by their (mostly white) consultants to play for the "white swing voter." Instead those campaigns inspired record-low turnout and made possible sweeping Republican victories. In "Brown is the New White" Steve Phillips sets out to correct that: The book is a wake-up call for the Democratic Party to refocus on the priorities and immediate potential of the "New American Majority." I hope they hear the call, but the lessons of this book are too important to be left to the questionable hearing of entrenched political pros. If you care about the future of progressive politics, read this book--and make some noise.

Phillips makes his strong case and well-written case by bringing together too-little-known American history, moving personal stories, and copious, well-crunched election and demographic data. It's a fast-paced book that offers many valuable lessons, and they're not all about elections: Phillips also draws out the broad implications of historical truths that need to be much more widely known and discussed. So while the primary focus is on the urgent political challenge, the book also guides us toward how America can live up to its still-inspiring ideals--how we can become, as Obama might remind us, "a more perfect union."
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Format: Hardcover
The title of this book really caught my attention and resonated with me as a woman of color who is interested in seeing significant change in this country when it comes to politics and power and a dramatic move away from the status quo. But what I didn't expect is that the author, through significant number-crunching and research, shows that progressives have a majority right now because progressive whites and people of color make up 51% of ALL eligible voters, what the author calls The New American Majority. That he points out how a meaningful percentage of whites have sided with POCs throughout US history was a hopeful reminder that if we progressives work together across race and ethnicity, we can be the change we want to see. To quote the book's intro, "It’s this calculation that reveals that America has a progressive, multiracial majority right now that has the power to elect presidents and reshape American politics, policies, and priorities for decades to come. Not in 2044. Not ten years down the road. Today." I'm proud to be a member of the New American Majority and am glad this book is out to move us in the right direction in 2016. I'm buying copies to share with my friends and family so they can see that they are part of this majority right now too!
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This book Brown is the New White” by Steve Phillips is written by a liberal or Progressive as he makes his views known in the first chapter. The sub-title is “How the Demographic Revolution has Created a New American Majority.” He talks often about Progressives in both blacks and whites in America and this is mentioned often throughout this book. It is well written and he leaves no impression as to where he stands on the political issue in America. I do agree with his title that brown is the new white in America as white families are getting smaller and more brown and blacks are having more children. As to the idea that these new Americans will be conservative or progressive as he thinks things are turning out. I also understand some of the new brown and blacks are becoming conservative and more changing all the time. His view point is well taken as he was part of the fighters for liberty and a place for political freedom during his college years. Being a progressive black was his way of thinking we needed in America to give more people a voice in our government.

When I was growing up in the 1930s I following my father to political farm meetings. He was a farmer in Nebraska and was a staunch believer in not taking money from the government. He said that neighbors could pull together and help each other over the rough spots and there were plenty of rough times during that time. He was a conservative and believed that you lived by what you could earn and never go into debt or hand out from the government. Most of the farmers at that time were conservative and that is how my husband and I raised our children.

I understand the blacks had a rough time in America but many of them were conservative in their family life.
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