Brownie Points: Seven Steps to Success for Woman Entrepreneurs from One Who Made It [Paperback]

Aundrea Lacy (Author)

Book Description

Publication Date: April 19, 2007

Aundrea Lacy tells the story of how she founded her business, Luv Brownies and grew it into a success. Along the way she offers up the kind of brass-tacks lessons of use to any entrepreneur, but especially women, who face unique challenges in starting their own companies. Lacy explains how she not only weathered major business challenges, but also overcame enormous personal difficulties on the path to success. Now with her business celebrating its tenth anniversary, she’s created a powerful resource for others, full of concrete, hands-on advice to help focus effort, solve problems, meet challenges, and make the most of opportunities. Lacy’s hard-won experience and positive yet practical perspective offer invaluable wisdom to anyone wishing to start a company of their own.

Product Details

• Paperback: 128 pages
• Publisher: Agate B2 (April 19, 2007)
• Language: English
• ISBN-10: 1932841261
• ISBN-13: 978-1932841268
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,492,766 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars A book written by an actual entrepreneur about how she started her own business that includes quite a bit of insight and wisdom!, June 5, 2007

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Brownie Points: Seven Steps to Success for Woman Entrepreneurs from One Who Made It (Paperback)

A wonderful book for women (and men) entrepreneurs who have dreams of being their own boss and want to read about a woman's story of turning her dream into reality. Quite a fun read! Much of what is said in this book is material I cover during my face-to-face sessions as a volunteer SCORE counselor.

If you are lucky enough to get a copy of this book, then you will learn about the importance of the following if you want to be self-employed and your own boss:

1. The need to get organized.
2. The need to get your finances in order.
3. The need to research your business idea and write a business plan.
4. The need to systematize your business' processes.
5. The need to continually improve your business' marketing program.

I particularly enjoyed the discussion of the importance of intellectual property concepts and why one should consider created a tradename, trademarks and possible patents. There was valuable insight offered about the significance of trade secrets. And don't forget how much mentors can help, too.

I also liked the insight provided regarding the use of temp workers exclusively. That seems to be a growing trend in America today. And the message that not having a storefront with a reasonable profit is better than having a strorefront with minimal profit. One should be in business to make money - not just put on a show of being self-employed.

I would have liked the book better if copyrights had also been mentioned. And I was kind of surprised the author said she personally used Quicken instead of QuickBooks. If she really does use Quicken to keep her business' books, then it is smaller than I envisioned it. And I would be surprised she had a need for a tax attorney as she said. 5 stars!

3 of 3 people found the following review helpful:

5.0 out of 5 stars A top pick for any general lending library catering to women seeking keys to success., August 8, 2007

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Brownie Points: Seven Steps to Success for Woman Entrepreneurs from One Who Made It (Paperback)

BROWNIE POINTS: SEVEN STEPS TO SUCCESS FOR WOMEN ENTREPRENEURS FROM ONE WHO MADE IT tells the story of a woman who founded her business - in making brownies sold through the Internet. Her background in marketing and as a model and TV reporter contributed to her business success and here she uses its tenth successful anniversary to explore the foundations of starting a business, serving as an inspiration for women of color and making BROWNIE POINTS a top pick for any general lending library catering to women seeking keys to success.

Diane C. Donovan
California Bookwatch