5 of 5 people found the following review helpful
on June 5, 2007
A wonderful book for women (and men) entrepreneurs who have dreams of being their own boss and want to read about a woman's story of turning her dream into reality. Quite a fun read! Much of what is said in this book is material I cover during my face-to-face sessions as a volunteer SCORE counselor.
If you are lucky enough to get a copy of this book, then you will learn about the importance of the following if you want to be self-employed and your own boss:
1. The need to get organized.
2. The need to get your finances in order.
3. The need to research your business idea and write a business plan.
4. The need to systematize your business' processes.
5. The need to continually improve your business' marketing program.
I particularly enjoyed the discussion of the importance of intellectual property concepts and why one should consider created a tradename, trademarks and possible patents. There was valuable insight offered about the significance of trade secrets. And don't forget how much mentors can help, too.
I also liked the insight provided regarding the use of temp workers exclusively. That seems to be a growing trend in America today. And the message that not having a storefront with a reasonable profit is better than having a strorefront with minimal profit. One should be in business to make money - not just put on a show of being self-employed.
I would have liked the book better if copyrights had also been mentioned. And I was kind of surprised the author said she personally used Quicken instead of QuickBooks. If she really does use Quicken to keep her business' books, then it is smaller than I envisioned it. And I would be surprised she had a need for a tax attorney as she said. 5 stars!
4 of 4 people found the following review helpful
on August 8, 2007
BROWNIE POINTS: SEVEN STEPS TO SUCCESS FOR WOMEN ENTREPRENEURS FROM ONE WHO MADE IT tells the story of a woman who founded her business - in making brownies sold through the Internet. Her background in marketing and as a model and TV reporter contributed to her business success and here she uses its tenth successful anniversary to explore the foundations of starting a business, serving as an inspiration for women of color and making BROWNIE POINTS a top pick for any general lending library catering to women seeking keys to success.
Diane C. Donovan
on August 16, 2012
What a gem! It is always interesting to read stories of successful women entrepreneurs. And as so often happens, the author did not set out to start a business initially.
The storytelling aspect of this book will captivate you. And the success strategies are truly delicious, filled with love (or shall I say LUV (TM)). Apply them. DOn't just read the book. Actually put what you learn into action.
I found myself highlighting throughout this fabulous book. Not only will it inspire, it will give you a springboard to put your own dreams into action.
Follow your bliss,
Ronda Del Boccio, the Story Lady
#1 bestselling author and Celebrity Author Mentor