Amazon.com: The Bucks Start Here: How Great Digital Companies Create Lasting Business (9781841120713): Ian MacDonald Wood: Books

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The Bucks Start Here: How Great Digital Companies Create Lasting Business

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The Bucks Start Here: How Great Digital Companies Create Lasting Business [Hardcover]

Ian MacDonald Wood (Author)

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Book Description

Publication Date: July 2000

How is it possible to prosper in a world where one month's winning business models are derided next month? How can we build credible strategies for the future when there is no past to draw on and the present changes almost by the hour? The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers in their own real-world pre-Internet companies (such as Michael Dell) or Internet innovators in long-established and conservative companies (such as Mike Harris of the UK's Prudential Corporation). The lessons from these digital giants will help turn e-business dreams into reality. The Bucks Start Here helps Internet entrepreneurs to understand how technology is re-shaping society, and business, and begin to develop their own vision. It explores key social trends and their influence on customer power and provides a set of tools and a framework with which to build a digital business.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } How is it possible to prosper in a world where one month's winning business models are derided next month? How can we build credible strategies for the future when there is no past to draw on and the present changes almost by the hour? The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers in their own real-world pre-Internet companies (such as Michael Dell) or Internet innovators in long-established and conservative companies (such as Mike Harris of the UK's Prudential Corporation). The lessons from these digital giants will help turn e-business dreams into reality. The Bucks Start Here helps Internet entrepreneurs to understand how technology is re-shaping society, and business, and begin to develop their own vision. It explores key social trends and their influence on customer power and provides a set of tools and a framework with which to build a digital business.

Product Details

Hardcover: 256 pages
Publisher: John Wiley & Sons (July 2000)
Language: English
ISBN-10: 1841120715
ISBN-13: 978-1841120713
Shipping Information: View shipping rates and policies
Amazon Best Sellers Rank: #10,831,646 in Books (See Top 100 in Books)

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