Customer Reviews

Buick: 1946-1960 Photo Archive

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In the 1950s and 1960s GM had an over 50% + share of the market place in the USA. It was so successful that there was the constant threat of anti-trust action to break up the company. Looking through the book, BUICK 1946-1960 PHOTO ARCHIVE, one can't help but notice how aggressively styled these cars were. Whether or not one appreciates these chrome laden land yachts today, one has to consider GM at least took a chance by making cars that stood out from the crowd, and thereby enjoyed great sales success. Unlike the GM line up of today, all of which unfortunately seem to be patterned after the late not-so-great Chevrolet Cavalier, which should have been named the Cadaver. GM in the past was run by automotive stylists and engineers, with the result that it produced world class cars that were tremendously popular. Today GM is run by MBA cost accountants who do not appreciate things automotive, and the result is a boring line up of look-alike appliances. GM has already euthanized Oldsmobile; Buick and Pontiac will likely meet the same fate if GM cannot look to it's past to find a plan to right itself.

This book brought back quite a few memories I had of driving the 50's Buicks and Oldsmobiles. Although about half were made before I was born, and the other half graced show rooms when I was still an infant, when I became old enough to drive, these chrome laden cars were all a young guy could afford. We grew to love these cars, and especially the classic Buicks of the 50's. It is so great to see a book that pays tribute to these beautiful vehicles that even to this day put a smile on my face when behind the wheel. I show pictures of these cars to younger people today, especially tweens and teens, and it is so cool to see their jaws drop. They just can't get enough of how these cars rode, what they sounded like, the feel of real metal and chrome. The sound of those big V8 and straight 8 engines. Many are amazed to learn that these cars of the 50's and late 40's could be had with everything from power windows to air conditioning. Those big bumpers, and especially the early 50's bumpers, are awe inspiring. Anyway, this is a great book to educate the younger drivers on one of the coolest cars of the 50's. Buick!

In the 50's Buick was NOT your grandfathers ride!