Build Your Beverage Empire [Paperback]

Jorge S Olson (Author), Carlos Lopez (Author), Gloria Olson (Editor)

Book Description

Publication Date: February 13, 2009

Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.

Editorial Reviews

From the Author

How many calls does it take to write a beverage book?
 
I decided it was time for a beverage book after getting more than 10 calls per day from entrepreneurs, executives and investors looking for beverage industry information.  I spent hours on the phone until there was no way for me to spend more time.  I looked for books explaining the beverage industry and to my surprise I could not find any.  There and then I decided to write a comprehensive all inclusive book that would walk through the phases of beverage development, beverage sales and beverage distribution; taking into consideration strategy, financial models and good management as well.
 
I have received notes not just from entrepreneurs but from executives at Coca Cola, Miller and other large beverage organizations telling me my books are now required reading for all their executives.  

From the Back Cover

"The Beverage Industry Bible"
 
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila, beer or any other type of beverage.
 
This is a step by step guide that teaches you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets.
 
This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists.  After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution.
 
Discover every single sales and distribution channel & how to penetrate it with your beverages
 
Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts on beverage branding, sales & marketing.
 
 
BuildYourBeverageEmpire.com

See all Editorial Reviews

Product Details

• Paperback: 268 pages
• Publisher: Cube17, Inc.; 1st edition (February 13, 2009)
• Language: English
• ISBN-10: 098214251X
• ISBN-13: 978-0982142516
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #124,896 in Books (See Top 100 in Books)
  • #14 in Books > Business & Investing > Management & Leadership > Distribution & Warehouse Management

More About the Author

Jorge S. Olson is a dynamic, motivating and humorous storyteller. He has a passion for people, business and life. It is this passion that shines and translates in his stories, books and conversations.

He will maintain you entertained with stories, knowledge, experience and a dynamic pace that will keep you glued to his books. Jorge is funny, inspirational and motivational.

Jorge Olson grew up in Mexico with no running water and no electricity. He managed to land his first CEO position at the young age of 28. By 31 he was a veteran technology and consumer goods executive, consultant and owner of several wholesale distribution companies. Jorge is an entrepreneur, consultant, writer, speaker and family man.

He is a self proclaimed "Eternal Teenager!"

His advice and knowledge is sought after by executives, investors, entrepreneurs and everyday people looking for self empowerment and growth. More than 30,000 people subscribe to his newsletters and hundreds of thousands visit his blogs.

In his daily work Jorge helps companies in marketing and strategy. He also gives regular keynote speeches and training sessions on marketing, sales, distribution, leadership, teamwork and self improvement. He is the founder of Liquid Brands Management, Inc. and helps small and large companies develop, sell, market and distribute beverages and consumer goods.

Jorge S. Olson, is passionate about art, business, change, self improvement and social evolution. He wants to live and experience as much as possible and prays to live long enough to write about it. He now resides in San Diego, California where he is working on achieving his life long dream of writing to make a difference, to influence and evoke strong feelings and deep thought from readers.

Customer Reviews

Most Helpful Customer Reviews

42 of 43 people found the following review helpful:

1.0 out of 5 stars A self-promotional book with almost no usefull info, August 23, 2009

By 

Brad J. Smith (Atlanta, GA) - See all my reviews
(REAL NAME)   

This review is from: Build Your Beverage Empire (Paperback)

About 3/5th of this book is about what it is going to tell you in later chapters. The book is loaded with phrases like, "We'll discuss _____________ in the next chapter in more depth'" or "Another topic that we'll delve into in a later chapter."
It's basically a get rich quick book. You can become rich by investing in the drink business, and it's so easy, you don't have to know a thing. All you have to do is hire me and my beverage consulting business and you'll make millions. To prove this, the author gives you "case studies" of normal guys who started beverage companies and sold them for millions or billions of dollars, as if anyone can do this. The content of the book as well as the steps and info you need to start a beverage company are left purposely vague, either so you'll hire the authors company as a consultant or because the author simply doesn't know what he's talking about.
I feel this book is a waste of time and money. Potential entrepreneurs can find more detailed and helpful info online. And if you need assurance that the author is a fake, take a look at his photo here on Amazon. The winking, finger pistol firing pose may have inspired confidence in the 80s dude but it's kind of laughable now and doesn't exactly inspire confidence.

11 of 11 people found the following review helpful:

3.0 out of 5 stars This Book Provides Basic Info, January 2, 2011

By 

Gurminder Dosanjh (San Francisco, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Build Your Beverage Empire (Paperback)

There seems to be a lot of self promotion about their "consulting services" which is OK but at least give me some nuts and bolts information that I can use.

I'm new to the industry and some info is pretty basic. I am half way through the book and have not gotten that much useful info, but at the same time some of the info was good. They don't give the name of formula development companies, distributors, bottle manufactures, creative designers or warehouses.

Also on the website they get you to sign-up for a newsletter by falsely promising a FREE Video and other stuff:

"Learn How to Reach 2,000 Beverage Distributors With Your Products In Only 30 Days! - See This FREE Video
Simply subscribe to our newsletter and receive an email explaining this incredible sales program that targets 2,000 beverage distributors for your products in only 30 days"

Below is what I got:

"Thank you for subscribing to our newsletter.

We have regular scheduled Webinars and Teleseminars. You will get an email whenever one is scheduled. The topics of these are:

-Sales and distribution
-Selling more using brokers
-Open more stores
-Reach 200,000 c-stores
-Connect with hundreds of Beverage Distributors
-In-Store Marketing
-Beverage Development
-Trends and New Products
-Venture Capital
-Much More

Remember we offer 3 basic services:
-Beverage Development
-Sales and Distribution
-Consulting & Mentoring"

7 of 8 people found the following review helpful:

1.0 out of 5 stars Light on content, heavy on self-promotion, March 13, 2011

By 

A Simple Guy (California, USA) - See all my reviews

Amazon Verified Purchase

This review is from: Build Your Beverage Empire (Paperback)

Like one other reviewer said here, this book is purely self-promotional. It's light on content, has spelling and grammatical errors and uses a lot of redundant text (fillers). For example, every chapter begins with "you will learn how to ...", then goes light on details and ends with "you now have learned that ...". But we never learn much.

To add insult to injury, I hired Jorge after reading the book, in a desperate attempt to see if maybe he could help me out with my beverage. Turns out, he's just the same in real life as he is in the book: all talk, no action, no insight, no help.