Top critical review
74 people found this helpful
A self-promotional book with almost no usefull info
on August 23, 2009
About 3/5th of this book is about what it is going to tell you in later chapters. The book is loaded with phrases like, "We'll discuss _____________ in the next chapter in more depth'" or "Another topic that we'll delve into in a later chapter."
It's basically a get rich quick book. You can become rich by investing in the drink business, and it's so easy, you don't have to know a thing. All you have to do is hire me and my beverage consulting business and you'll make millions. To prove this, the author gives you "case studies" of normal guys who started beverage companies and sold them for millions or billions of dollars, as if anyone can do this. The content of the book as well as the steps and info you need to start a beverage company are left purposely vague, either so you'll hire the authors company as a consultant or because the author simply doesn't know what he's talking about.
I feel this book is a waste of time and money. Potential entrepreneurs can find more detailed and helpful info online. And if you need assurance that the author is a fake, take a look at his photo here on Amazon. The winking, finger pistol firing pose may have inspired confidence in the 80s dude but it's kind of laughable now and doesn't exactly inspire confidence.