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Build a Green Small Business: Profitable Ways to Become an Ecopreneur Paperback – October 24, 2008

by Scott Cooney (Author)

9 customer reviews

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Grow an eco-friendly business that creates limitless profit potential

From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless. As an entrepreneur who has developed successful eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business--and then delivers a gold mine of business ideas for every kind of product and service. Grow a Green Small Business also gives you:

Green Entrepreneur Rules that will get you started on the right foot
Marketing, advertising, and networking techniques that build a loyal customer base
Valuable resources, including green franchises, contacts, and web links for more information

Whether you're a novice or a veteran business developer, Cooney points the way to productivity and profit strategies you can build into any small business model.

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Product Details

Paperback: 256 pages
Publisher: McGraw-Hill; 1 edition (October 24, 2008)
Language: English
ISBN-10: 0071602933
ISBN-13: 978-0071602938
Product Dimensions: 5.9 x 0.5 x 8.9 inches
Shipping Weight: 12.8 ounces
Average Customer Review: 4.4 out of 5 stars See all reviews (9 customer reviews)
Amazon Best Sellers Rank: #1,891,719 in Books (See Top 100 in Books)

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Editorial Reviews

About the Author

Scott Cooney has started, grown, and sold three successful green businesses in the past five years, and is currently working as project manager for a global sustainability consulting firm.

Customer Reviews

(9)

4.4 out of 5 stars

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We can save the world and make a living at the same time.

D. Heffernan

Cooney points out valuable resources and sage business advice that could make a significant difference for the fledgling green entrepreneur.

Annoyed at piracy

One reason why this book makes good sense is that Scott speaks from experience, having started several successful green businesses.

Douglas J. Freeman

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

Recipes for green businesses

By Douglas J. Freeman on November 13, 2008

Format: Paperback

One of the challenges many budding green entrepreneurs face is figuring out what type of business to start. Scott Cooney's book is a great resource to this audience. It's a sort of recipe book for green business ideas. He provides clear descriptions of dozens of businesses, explains how to "green it" then covers everything from how to start to finding customers to what to charge. To add some perspective and inspiration, he includes an "Ecopreneurs in Action" snapshot of folks who have operated each type of business listed in the book. This is a very practical, down-to-Earth guide that's easy to read and understand. One reason why this book makes good sense is that Scott speaks from experience, having started several successful green businesses. As an advocate for green and values based business, I am thrilled to see books like "Build a Green Small Business: Profitable Ways to Become an Ecopreneur" available.
--Doug Freeman, CEO-Producer, Arnold Creek Productions, Inc., the producer of the DVDs "Naturally Successful: Entrepreneurship that redefines the bottom line" and "Architecture to Zucchini: The people, companies and organizations pioneering sustainability" Here are links to these videos: Naturally Successful: Entrepreneurship that redefines the bottom line and Architecture to Zucchini: The people, companies and organizations pioneering sustainability

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1 of 1 people found the following review helpful

Good idea book with plenty of food for thought.

By Eric J Kline on January 18, 2010

Format: Paperback Verified Purchase

This book gives a great deal of ideas on green businesses and how to go about starting one. It is primarily concerned with service type businesses but I think the basic thought process applies just as well to manufacturing ventures. Probably the most valuable part of the book is the chapter helping you to understand if a green business is really for you. There is also a lot of supporting material including work sheets on Scott's website that the book couldn't accommodate due to space restrictions.

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Save the world and make a living doing it!

By D. Heffernan on November 30, 2008

Format: Paperback

Scott Cooney really knows his stuff. His knowledge and passion show in this exhaustively researched, informative tome on such an important subject. Well-organized and easy-to-read, Cooney knows how to inspire the ecopreneur in all of us. From travel planning to sustainability consulting, from organic foods to landscape design, there is something for every interest. Cooney's case studies really bring home the point that this is not only possible but happening now! We can save the world and make a living at the same time. Required reading for anyone worried that business and environmentalism are mutually exclusive.

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A Great Book For The Green Entrepreneur

By Annoyed at piracy on February 13, 2009

Format: Paperback Verified Purchase

Build a Green Small Business: Profitable Ways to Become an Ecopreneur, is a look at the opportunities and recent trends in the green economy as well as simple but effective ways to plan and create your green business, market economically, and find your customers. Cooney points out valuable resources and sage business advice that could make a significant difference for the fledgling green entrepreneur. This book is obviously the result of extensive research and a true passion for a cleaner planet and a better way of doing business. My copy sits on my desk and I refer to it all the time.

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Great green roadmap for an entrepreneur at any level!

By Jon Gensler on February 19, 2009

Format: Paperback

Scott has done a tremendous job of breaking down many of the best green business opportunities into actionable ideas for the next generation of entrepreneurs. He lays out a broad swath of business ideas and gives concrete steps to take to make them happen. He has created a quick resource for someone starting out with direction, and an easy to follow approach for a passionate someone who may not be sure about what kind of business would be best for them.
If you want to start a sustainable small business, this book is for you!

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Most Recent Customer Reviews

I love it

Great

Published 8 months ago by Julie Friedman

Nothing new

This book was somewhat disappointing. Most of it seemed obvious. Perhaps, one can build the "Green" business by writing a book that states the obvious.

Published 11 months ago by Scott B. Vaupen

Great Book- Very Inspiring

Loved the book. With the economy the way it is, this book was really relevant for me. I am going to start a green landscaping business and winter is the perfect time to get... Read more

Published on December 14, 2008 by R.S.

An idea book for wanta-be ecopreneurs to read when thinking about what...

This book was OK. When I pulled it from the B&N bookshelf I thought I would find a presentation of how to build a small business that was both friendly to the environment and not... Read more

Published on December 9, 2008 by Jeff Lippincott