How to Build and Market Your Mental Health Practice (Paperback)

by Linda L. Lawless (Author) "The mental health professional passes through stages of development much like a child's phases of growth on the way to adulthood (Skovholt & Ronnestad, 1992)..." (more)
Key Phrases: group without walls, authentic marketing, new referral sources, Susan Froid, Clinical Psychology, Copley Plaza (more...)

Editorial Reviews

Product Description
The help you need to continue helping those in need

This book is for mental health professionals who wonder how to survive in the constantly changing mental health services marketplace. It provides crucial advice on how to build and run a mental health practice while serving clients and coping with the seemingly endless series of adjustments, documentation requirements, and ethical dilemmas that confront the profession today.

Successful psychotherapist and practice consultant Linda L. Lawless takes you step by step through the process of evaluating your current position, choosing a professional path, and taking decisive action to achieve your business goals. She covers the nuts and bolts of the business side of private practice—including renting office space, securing referrals, billing and record keeping, and office management.

This accessible guidebook also shows you how to:

• Market your services effectively and ethically
• Enhance your professional reputation
• Build a steady client referral base either inside or outside the managed care system
• Position yourself to serve client and community needs, while building the kind of practice you want

Supplemented with dozens of sample brochures, business plans, marketing plans, and self-assessment exercises, Therapy, Inc. is the book that beleaguered therapists and counselors have been waiting for.

From the Publisher
This pragmatic guidebook, by a counselor and practice consultant, outlines career development, business management, and marketing strategies mental health professionals can use to maintain and diversify their practices. This valuable resource shows readers how to market their services within, and outside of, the managed care system, and build a steady stream of client referrals. Contains step-by-step practice positioning exercises, and dozens of sample forms and brochures, business plans, marketing plans, and self-assessment exercises.

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Product Details

• Paperback: 216 pages
• Publisher: Wiley; 1 edition (January 15, 1997)
• Language: English
• ISBN-10: 0471147605
• ISBN-13: 978-0471147602
• Product Dimensions: 10.9 x 8.5 x 0.7 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #465,085 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars I keep coming back, February 18, 2001

By A Customer

I bought this book two years ago and keep coming back to it as my private practice grows. There is always some kind of business or marketing issue that comes up that is new to me. I consistently find answers and resources in this book that help me move to the next level of developing my practice.

4 of 7 people found the following review helpful:

2.0 out of 5 stars Disappointed, March 14, 2003

By A Customer

I was expecting much more from this book- and for its price. Pretty much standard fare. Unoriginal. I was hoping this book would help motivate me to get my practice off the ground, but rather I felt disillusioned upon reading it through. She tried, though!