15 of 15 people found the following review helpful:
5.0 out of 5 stars
The original & still the best, February 5, 2003
This review is from: How to Build a Large Successful Multi-Level Marketing Organization (Paperback)
This book was the very first thing that my incredibly successful sponsor gave to me. A man of few words, he said "Read this and you will understand!" I found the book intrigueing and bulging with possibility on my first read.
Working with a Network Marketing company in Europe, this book and its ideas is now the very basis of how we work. We have been very successful by keeping our strategy and teaching very simple and easy to understand.
I have read a lot of other MLM and Network Marketing books since, many of these adopt a name the best people or an upbeat rah rah approach, but I keep returning to Don Failla because it is so well named ; The Basics.
It could also be named All You will Ever Need to Know!
In my organisation Don's book is now the very first thing I give to my people. Every time I get some fancy idea, I just re-read it myself. The book has the habit of showing you just what you should be doing, no matter how successful you become.
I think its strength comes with dealing in the basics from their original telling which was so close to the wisdom that Don had aquired. The truths and methods do not really date and though it is told with obviously an American audience in mind, the ideas and there re-telling works worlwide.
This book has a permanent place on my desk and is the absolute foundation of re-learning and re-building my working life. I can not imagine it being improved, just re-printed.
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13 of 14 people found the following review helpful:
5.0 out of 5 stars
Everyone in MLM needs this & extras for their new people!, May 18, 2000
This review is from: How to Build a Large Successful Multi-Level Marketing Organization (Paperback)
I'd not heard of this book but received it through ... [a] BookClub. It's so easy to read, interesting, and full of greatinformation. If everyone in my organization, or any network marketing / MLM organization got their hands on this book, they would see the "Big Picture" very quickly and they would get started YESTERDAY in this business. You can get through this book in an evening or two and once you start it, you'll be eager to finish and get started!
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10 of 12 people found the following review helpful:
5.0 out of 5 stars
Teach these 10 lessons to your downline and you will succeed, April 29, 2000
This review is from: How to Build a Large Successful Multi-Level Marketing Organization (Paperback)
Don Failla's lessons are time tested and easy to learn and pass on. Network Marketing is about duplication, and these napkin presentations are easy to duplicate. Learn them, teach them, and teach your downline to teach them.
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