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Build Your Own Life Brand!: A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement Paperback – May 9, 2002
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From Publishers Weekly
Copyright 2001 Cahners Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
I have read 100 pages and have yet to read a truly unique piece of advice. Sure this is an OK read for those of us who know these principles and may need a kick in the pants to jump-start ourselves again...however, some people need more tangible advice.
The section on creating success circles is the best part so far...but it took up a total of 10 pages. I am skimming the rest of the book and see more of the same. (e.g. Ways to Expand Your Brand include creating a website...starting a newsletter...create a non-profit organization)
All that I can say is that a typical man or woman in a humdrum existance will not feel any better about their lives after they are fed example after example of celebrities and major companies with successful branding.Read more ›
Build Your Own Life Brand! could have used fewer celebrities, and many more people who are like the typical reader. Professor Graham talks about his personal pain in the past at being seen merely as Ms. Oprah Winfrey's boyfriend, yet works Ms. Winfrey and that former connection into the book ad nauseum. Methinks the professor doth protest too much!
The book's basic weakness is that it outlines principles rather than having the kind of practical, detailed directions most people need, despite having a number of exercises in the book. As a result, the advice will probably work well for people who are celebrities already, people who are friends of celebrities already, those who are obsessed with becoming celebrities, and people who are part of "minority" groups that are underrepresented in the public mind and need attention.
The best part of this book was its focus on what value you bring to others as the first element of establishing a positive public image. Compare this idea to the behavior of people like Michael Milken and Bill Gates who began to work in philanthropic activities only after they ran into serious government and public relations problems.
I agree with this point for several reasons. First, your own efforts to add value to others will be vastly more effective than anything you could do to add value only for yourself. So you can accomplish more this way.Read more ›
Graham illustrates what he means by Life Brand through many examples, both of himself and others you will know. He provides guidance in figuring out what you want your Life Brand to be, and how to market and expand that brand to not only achieve greater success, but to help more people along the way, because as I said earlier, there really is a theme of helping others throughout this book. There are chapters on the power of your Life Brand at work, in your relationships, and in your community.
The most powerful message in this book is one that you can make more of yourself, do more for others, and make your life mean something. Reading the book should motivate you toward those goals. I also believe the seven rules for building a a quality Life Brand in the last chapter are important considerations for all of us. If you are looking toward a more fulfilling life, Graham's strategies can help you get there.
While the examples were very inspiring, many of them African Americans, the concepts and ideas are not new. One get a sense of deja vu if you have read 7 Habits of Highly Effective People and the likes.
Most Recent Customer Reviews
Stedman Graham does an excellent job writing on a virtually un-noticed aspect of being successful. This book is very reader friendly, and informative. Read morePublished on September 20, 2001 by David G. Stokes