Excerpt. © Reprinted by permission. All rights reserved.
Think back to what your Web site looked like 10 years ago. It was short and sweet. A map of branches and ATM locations, the history of your bank and a list of products--that was about it.
Now, fast-forward to 2009. Online calculators, bill-paying options and online loan applications are the norm. Some of the more progressive bank Web sites use lifestyle banking to organize their products, feature a blog written by the bank CEO and offer informational videos on financial topics such as protecting yourself against identity theft and money management tips.

