This popular book, now in its 4th edition, provides nevv ideas and information on advertising strategy for medium- and small-volume builders. It explains the ins and outs of advertising, including how to write and design an ad and why you need flexibility. In addition, it provides an up to-date section on compliance with the advertising requirements of the Fair Housing Act. These sections and Advertising Success Stories are @iberally illustrated with new attention-grabbing ads, including some classified display ads. Check out the vv miers of the National Sales and Marketing Awards in the final sec tion. This book is a must read for anyone wishing to ncrease sales through the use of creative advertising. From Home Builder Press, 1997, 78 pp.
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