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Building Brand Value: Seven Simple Steps to Profitable Communications Paperback – January 9, 2006

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Editorial Reviews

About the Author

Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami. Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile, Nike, Bacardi, Sol Meliá Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek, and he has appeared on CNN, ABC, CBS, FOX, and NPR.
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Product Details

  • Paperback: 92 pages
  • Publisher: BookSurge Publishing (January 9, 2006)
  • Language: English
  • ISBN-10: 1419623494
  • ISBN-13: 978-1419623493
  • Product Dimensions: 8 x 0.2 x 10 inches
  • Shipping Weight: 1.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,299,609 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful By Mark Trueblood on March 2, 2006
Format: Paperback
This may sound like just another marketing book, but it's not. It's actually Bruce Turkel's explanation of Brain Darts®, which, in his opinion, are seven characteristics that effective communications have in common.

Throughout, Bruce presents his interesting and often profound thoughts as simply as possible. And in contrast with many other books on this subject matter, he doesn't try to impress the reader with lofty theories or words you'll have to look up in a dictionary.

Overall, Building Brand Value gives the reader excellent advice on how to communicate powerfully and effectively.
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By Jeff Gould on January 30, 2006
Format: Paperback
"Building Brand Value" is a comprehensive look at the step by step process of the essentials of building the ideal dynamics for selling a product or an idea.

Bruce is a captivating storyteller using; advertising campaigns, ancient parables, statesmen's mesmerizing speeches, the simplistic logic and whimsy of young children's insight, and Fortune 100 success stories to demonstrate the psychology in constructing the most powerful twofold message: how to win and keep people's attention.

"Building Brand Value" is a page turning adventure where the reader encounters intelligent, innovative "light bulbs going off", through the convincing explanation of the author's seven crucial steps for profitable communications. This book will plant seeds in flourishing the reader's creative endeavors for finding that perfect crisp concept and the necessary ingredients for finding the right words to capture and influence an audience.
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Format: Paperback
There are thousands of books published on communications and branding so it's hard to know which are the real deal. I can tell you that after reading many of those books, Bruce's book is the one you should read. You won't regret it. Here were the 3 things that caught my attention and never let it go. First, his stories - what better way to make a point than to wrap it in a story and a funny one at that. Second his writing was concise and to the point. Who has time today to waste on a lot of blah, blah, blah? Bruce goes right to the point everytime. Finally, Bruce gives concrete, actionable steps you can take to effectively communicate. No pie in the sky stuff. You won't go wrong when you read this book. It's a winner...
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By Allen on March 7, 2013
Format: Paperback
I loved this book. It was a quick read and it got right to the point. I love books that give you practical information that you can apply right at the moment that you put the book down. This book definitely fits in that category. I especially love how Bruce Turkel uses his own life experiences to drive his points and letting you know that its not all just "in theory". Any company or business owner that wants to get to the heart of the matter when it comes to their brand, and the value that it will have weather you nurture it or not, would benefit from having read this and sending a copy to a friend or colleague.
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Format: Paperback
I never rate books but this book changed how I communicate my business for the better. Each of the 7 steps in a tangible take away that you can easily apply to your business right now.

Beside being easy to read and well written; you want to take action and really consider how you communicate your brand to your target market. Excellent book and I would suggest anyone that is in business buy a copy and dont loan it out... because you wont get it back.

I have referred this book over and over again.

That is HOW great it really is.
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I had the pleasure of meeting Bruce when he visited National Speakers Association- Houston Chapter. I was so impressed with his presentation that I bought his book as he was wrapping up. Building Brand Value was a quick and easy read chopped with marketing gems. I also noticed that Bruce took his own advice. The tips that he gave in the book were incorporated into how he wrote the book.

I've been in the process of revamping items on my speaker website and will use his tips in doing so!
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Can't say enough good things about this book. Should be required reading for anyone and everyone who is thinking of starting a business. Mr. Turkel's taken a complex topic and given those of us who are not marketing or PR majors a strong, basic overview of the notion of branding. I am still digesting the implications of what I've read in this book, and I cannot overstate how useful this material is to my goals with my business.
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Format: Paperback
Bruce offers a step-by-step approach to understanding the branding process: what it is, how it has evolved and where it is going. And this is no textbook as he uses real-life examples from his own arsenal (and our collective memories) to explain his points. If my kids wanted to go into advertising, I would tell them to read it. If a client was lost about his/her brand, I would tell them to read it, too.
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