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Building Brand Value: Seven Simple Steps to Profitable Communications Paperback – January 9, 2006


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Product Details

  • Paperback: 92 pages
  • Publisher: BookSurge Publishing (January 9, 2006)
  • Language: English
  • ISBN-10: 1419623494
  • ISBN-13: 978-1419623493
  • Product Dimensions: 0.2 x 8 x 10.7 inches
  • Shipping Weight: 1.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #796,419 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami. Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile, Nike, Bacardi, Sol Meliá Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek, and he has appeared on CNN, ABC, CBS, FOX, and NPR.

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Customer Reviews

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Please read this book.
Thomas Jordan
What I love about this book is it is simple, straightforward and easy to read and understand.
G. Hall
Should be required reading for anyone and everyone who is thinking of starting a business.
Erik W. Kieser

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Mark Trueblood on March 2, 2006
Format: Paperback
This may sound like just another marketing book, but it's not. It's actually Bruce Turkel's explanation of Brain Darts®, which, in his opinion, are seven characteristics that effective communications have in common.

Throughout, Bruce presents his interesting and often profound thoughts as simply as possible. And in contrast with many other books on this subject matter, he doesn't try to impress the reader with lofty theories or words you'll have to look up in a dictionary.

Overall, Building Brand Value gives the reader excellent advice on how to communicate powerfully and effectively.
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By Jeff Gould on January 30, 2006
Format: Paperback
"Building Brand Value" is a comprehensive look at the step by step process of the essentials of building the ideal dynamics for selling a product or an idea.

Bruce is a captivating storyteller using; advertising campaigns, ancient parables, statesmen's mesmerizing speeches, the simplistic logic and whimsy of young children's insight, and Fortune 100 success stories to demonstrate the psychology in constructing the most powerful twofold message: how to win and keep people's attention.

"Building Brand Value" is a page turning adventure where the reader encounters intelligent, innovative "light bulbs going off", through the convincing explanation of the author's seven crucial steps for profitable communications. This book will plant seeds in flourishing the reader's creative endeavors for finding that perfect crisp concept and the necessary ingredients for finding the right words to capture and influence an audience.
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By G. Hall on October 27, 2013
Format: Paperback Verified Purchase
What I love about this book is it is simple, straightforward and easy to read and understand. Well worth the investment!
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By Amy M. Deal on April 12, 2013
Format: Kindle Edition Verified Purchase
This is a great quick read packed with the essential information for any startup or internet business. Perfect for the home based biz. It is a necessary and should be apart if anyone's library.
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Format: Paperback Verified Purchase
With so many books out there that talk circles around marketing, this seven step branding guide was clear, useful and most important, memorable. Really enjoyed the author's anecdotal approach as well as his refreshing style of writing. I'd recommend this book to anyone looking for a fun read and brand principles to live by.
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By Tim Richardson on March 7, 2013
Format: Paperback
Bruce Turkel has influenced my thinking about branding more than any other person in my 25 year career. Building Brand Value is a great read and Bruce is a branding rock star.
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Format: Paperback
Bruce Turkel can take a complex issue like branding and make it accessible to the masses. Not a week goes by when I'm not thinking about or discussing his branding principles.

Buy the book, let it become happily dog eared. You won't regret it!
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By Allen on March 7, 2013
Format: Paperback
I loved this book. It was a quick read and it got right to the point. I love books that give you practical information that you can apply right at the moment that you put the book down. This book definitely fits in that category. I especially love how Bruce Turkel uses his own life experiences to drive his points and letting you know that its not all just "in theory". Any company or business owner that wants to get to the heart of the matter when it comes to their brand, and the value that it will have weather you nurture it or not, would benefit from having read this and sending a copy to a friend or colleague.
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