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Building Brand Value: Seven Simple Steps to Profitable Communications Paperback – January 9, 2006
Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
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Top Customer Reviews
Throughout, Bruce presents his interesting and often profound thoughts as simply as possible. And in contrast with many other books on this subject matter, he doesn't try to impress the reader with lofty theories or words you'll have to look up in a dictionary.
Overall, Building Brand Value gives the reader excellent advice on how to communicate powerfully and effectively.
Bruce is a captivating storyteller using; advertising campaigns, ancient parables, statesmen's mesmerizing speeches, the simplistic logic and whimsy of young children's insight, and Fortune 100 success stories to demonstrate the psychology in constructing the most powerful twofold message: how to win and keep people's attention.
"Building Brand Value" is a page turning adventure where the reader encounters intelligent, innovative "light bulbs going off", through the convincing explanation of the author's seven crucial steps for profitable communications. This book will plant seeds in flourishing the reader's creative endeavors for finding that perfect crisp concept and the necessary ingredients for finding the right words to capture and influence an audience.
Beside being easy to read and well written; you want to take action and really consider how you communicate your brand to your target market. Excellent book and I would suggest anyone that is in business buy a copy and dont loan it out... because you wont get it back.
I have referred this book over and over again.
That is HOW great it really is.
I've been in the process of revamping items on my speaker website and will use his tips in doing so!
Most Recent Customer Reviews
What I love about this book is it is simple, straightforward and easy to read and understand. Well worth the investment!Published on October 27, 2013 by G. Hall
This is a great quick read packed with the essential information for any startup or internet business. Perfect for the home based biz. Read morePublished on April 12, 2013 by Amy M. Deal
With so many books out there that talk circles around marketing, this seven step branding guide was clear, useful and most important, memorable. Read morePublished on March 13, 2013 by Mark D. Waks
Bruce Turkel has influenced my thinking about branding more than any other person in my 25 year career. Building Brand Value is a great read and Bruce is a branding rock star.Published on March 7, 2013 by Tim Richardson
Bruce Turkel can take a complex issue like branding and make it accessible to the masses. Not a week goes by when I'm not thinking about or discussing his branding principles. Read morePublished on March 7, 2013 by Ken Okel
I'm a big Bruce Turkel fan. Everything he writes has great value - he practices what he preaches. If it's by Bruce.....read it. Read morePublished on February 1, 2013 by J. Calloway